1. Unique relevant content
2. Relevant high ranking back links
3. Key words and / or  phrases in your links
4. Alt tags on ALL images
5. Testing and researching your server for blacklist
6. Give everyone a way to share your content
7. Social networking to share content and information
8. Submitting sitemaps for rapid indexing
9. Easy to navigate
10. Correct grammar, spelling, and punctuation
11. Individual page optimization
12. Regular site updates