CALL OUR SUPPORT TEAM +1-716-578-0475
29 Jan 2010
28 Jan 2010

Social Media / Networking For Business

As Web 2.0 takes shape at a rapid and frantic pace, we need to step back and assess the social networking facet of marketing for business.

Social media is here to stay, at least for the time being. It is not just a passing fad. With the introduction of Twitter in 2006 social media took on an entirely new face. Twitter has evolved into a world wide phenomenon, taking on a life of it’s own.

Not all social media site are suited for business use. A networking site suited for one particular business may not be suited for another. The social media sites you choose to market your site, whether you sell a product or a service need to serve a purpose. There is more to posting than just sales pitching. Offering useful information can be just a beneficial. If you become an authority on a particular subject then you build clout in an online community. Therefore, if someone is looking to have something done or purchase a product they go to the authority. It is not all about sales pitch and taking, it is just as much about giving.

When deciding on social media sites for your business ask yourself these questions prior to posting.

  1. What benefit to potential customers / clients  and my business will  posting to this site have?
  2. Will contributing to this site be useful to someone?
  3. Will contributing to this site be beneficial to my business?
  4. Is this a suitable site for the information I have to offer?
  5. Are the sites i’m using do-follow?
  6. Can I make contacts with mutual interests?
  7. Am I building trust by posting and contributing on this site?
  8. Will I be able to build business relationships?
  9. Are there potential customers / clients viewing this site?
  10. Can I build an online identity?

Hopefully you see my point to asking yourself these questions. Socially networking online is no different than netwoking in your community. As with any business marketing it becomes a matter of who you know and how you interact.

Share this
28 Jan 2010

Should I Use A Dedicated IP Address?

Is a dedicated IP address necessary?

For general SEO purposes a dedicated IP is not necessary. There is no advantage to having your site hosted on a separate IP address. To read a post from Google Fellow Matt Cutts Click Here. For those you you who do not know who Matt Cutts is, click here. There are a couple reasons you may want to have yous site on it’s own IP address.

  1. If you need a secure server https protocol for e-Commerce.

  2. If a site on the same IP as you is blacklisted you may want a dedicated IP address.

Share this
28 Jan 2010
28 Jan 2010
27 Jan 2010
25 Jan 2010

Google Using Rich Snippets In Search Results

Google has changed the SERP results on its pages to include bold text snippets of information on some results.

As you can see the answer is now in the search engine page result (SERO)

Search for: How large was the titanic

SERP:
WikiAnswers – How large was the titanic

Titanic question: How large was the titanic? The Titanic was 882 feet 8 inches long, 92 feet 6 inches in breadth. Her designed waterline was 34 feet,
wiki.answers.com/Q/How_large_was_the_titanicCachedSimilar

This could have an adverse effect on click through rates for a website unless the algorithms somehow count page views of the SERP as if it were clicked and the page actually visited. If people can get the information they are looking for in a snippet from the SERP then it may have an effect on what else they may find within that site if they actually had to open the page.
[ad#Google Adsense-300X250]

Share this
25 Jan 2010
24 Jan 2010

Duplicate Content – Penalty Or Not?

[ad#Google Adsense text horizonal]

Having duplicate content is a huge penalty in the search engines. FALSE!

Duplicate content is information that is the same or very similar to other content on your site or other sites on the web. You can end up with duplicate content on your site and not even know it. It’s important to check your site to make sure you have unique relevant content and your pages are not duplicated. Old content from previous versions of your site that was not removed or redirected with a 301 redirect can cause duplicate content. read more

Share this
23 Jan 2010

© 1999 - 2018 DeZineZone | All rights reserved.

Click Me