Google Analytics And Why You Should Use It
Google Analytics will give you data to optimize your web site.
Do you need Google Analytics set up for your web site marketing or optimization campaign?
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Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors and to track your advertising campaign data. Google Analytics anonymously tracks how visitors interact with a website, including where they came from, what they did on a site, and whether they completed any of the site’s conversion goals. Analytics also keeps track of your e-commerce data, and combines this with campaign and conversion information to provide insight into the performance of your advertising campaigns.
All of this information is presented in an easy-to-read, yet thorough manner, through intuitive, visual reports. Google Analytics won’t affect the performance or the appearance of your website and there are no extra files to host on your website.
With information from Google Analytics, you will be able to drive traffic more efficiently to your site, and convert that traffic more effectively.