There is only one way to optimize your site – organic search results.
Let us define organic search results. When searching for information on the web the SERP or search engine result page will return links for your query. Searching in Google will often return highlighted links at the very top of the search. These results are paid results and can cost a fortune to keep. The results directly under come from site optimization and are organic or natural search results. Once your site is optimized and your site comes up in these positions for key word or phrase searches they will usually stay within close proximity. The paid results will disappear as soon as you stop paying for that position.
With this being said, it is important your site comes up in natural search results rather than paid. Proper optimization of site structure, key word density, title tags, content headings, and many other factors determine where you are positioned in the SERPs. Contact a professional internet marketing specialist today for more information and a free no obligation quote to optimize your site.