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20 Feb 2010

Website Analysis With Google Analytics

Analyzing your web traffic is a critical factor in tracking  your SERPs. Knowing where your website or blog ranks prior to starting a search engine optimization campaign gives you a focal point.

Google Analytics is a useful tool for tracking your sites performance. It allows a site owners and webmasters to track the changes in SEO to web site and blog pages. Google Analytics also allows you to track how many visitors you have and where they are coming from, right down to the city. It also tracks the pages people are landing on and what pages they are exiting from. This gives you a percentage of your bounce rate. You can set up conversion goals to track specific pages of your site and see what is actually being processed.

Visit the Google Analytics tour to get a better idea of what Analytics can do for your web business. DeZineZone offers Analytic setup and monitoring of your website or blog.

For more information on having DeZineZone set your site up with Google Analytics contact us today

15 Feb 2010

SEO Is More Than Search Engine Results Page Positioning

Creating your brand and being recognized as an authority in your field is also a part of optimization. Sure, positioning in the SERPs (Search Engine Results Pages) is important but it is also important after you are found, to be recognized as a leader in your industry.

In traditional marketing it’s important to have recognition through repetition. The recognition comes from constant publicity in as many places as possible. On the web this is done through blogs, social networking, forums, e-mail campaigns and other online marketing streams.

Creating Your Brand

Branding is a visual aspect of marketing. Large Corporations like Niki and McDonald’s are recognized immediately by logos and colors because they have stuck to a particular look and you have seen it everywhere thousands of times. The same goes for marketing your business. Once you have created your brand, stay with it.

How To Become Recognized As An Authority

Freely give well written, well thought out, relevant content to your readers. Place your information in as many places as possible. Several ways to become an authority online in your field and become recognized are to; have a blog that you contribute to regularly, write articles for e-zines, post in forums that you have good relevant knowledge, and  post to social networking sites.

This can also help your link building campaign. If people feel you know what you are talking about they will link to you and recommend you to others.

We offer cost effective WordPress Blog Hosting that is optimized for WordPress.

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14 Feb 2010
12 Feb 2010

Google Buzz Is Catching On

From The Official Google Blog:

Google Buzz
Last week we launched Google Buzz, a new way to start conversations about things you find interesting, like photos, videos, webpages or whatever might be on your mind. Buzz lets you share right from Gmail, or from your mobile phone. You can connect other sites you use like Twitter, Picasa, and Google Reader, and you can post buzz privately or publicly. Since we released Google Buzz, we quickly made a number of improvements based on input from users, and we’re committed to keep improving it. Individuals can use Google Buzz now, and we plan to make it available to businesses and universities using Google Apps within a few months.

10 Feb 2010

The Growing Influence of Social Media

Peter Horrocks – New director of
BBC Global News

Journalists were told to use social media sites.

Read the full story

This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel.

As you can see, social media has taken another step forward as being a long lasting endeavor rather than a passing fad.

Be aware, social media WILL have an even bigger impact on (SEO) Search Engine Optimization in 2010. For those of you not taking this new frontier seriously, be ready to be left behind. Read our article on Google and real time search.

10 Feb 2010

Building Your Business Through Relationships

Although internet marketing and SEO are extremely important factors in marketing your business, the art of building relationships with the people you do business with is equally important.

There are Alternative Marketing strategies to SEO that you must keep in place in order to build your business reputation. Let’s face it, you will never please everyone but the harder you try the more people you will please. In turn this will build your business through good faith.

Below you will find 10 building blocks to put in place when building a business relationship.

  1. Communication is Key
  2. Be fair
  3. Give without expecting anything in return
  4. Build trust
  5. Show respect
  6. Be aware of cultural differences
  7. Work through differences of opinion
  8. Be Optimistic
  9. Offer client / customer rewards
  10. Be genuine in what your say and do

Help others to succeed and you will succeed yourself.

Search Engine Optimization Services available through DeZineZone

03 Feb 2010

Google Phasing Out IE6 Support

In an e Mail to all Google apps administrators Google has stated they will be phasing out support for IE6 in the near future.

HTML5 standards, faster JavaScript processing and JavaScript such as jQuery is not supported in the older browsers. Other browser manufacturers that have older browsers still supported will also not function properly with upgraded technology.

This DOES NOT mean IE6 will be phased out completely at this time. It does mean after March 1st -2010  certain apps in the Google apps suite such as Google Docs and Google Sites (Google’s site building software) will not work properly in IE6.

Please read the entire e Mail below.

Dear Google Apps admin,

In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology.  This includes faster JavaScript processing and new standards like HTML5.  As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that are not supported by their own manufacturers.

We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010.  After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.

Google Apps will continue to support Internet Explorer 7.0 and above, Firefox 3.0 and above, Google Chrome 4.0 and above, and Safari 3.0 and above.

Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser.  We will also alert you again closer to March 1 to remind you of this change.

In 2009, the Google Apps team delivered more than 100 improvements to enhance your product experience.  We are aiming to beat that in 2010 and continue to deliver the best and most innovative collaboration products for businesses.

Thank you for your continued support!

Sincerely,

The Google Apps team

How do you feel about IE6 not being supported? Leave a comment

02 Feb 2010

Is Page Load Time Critical For Web Site Optimization?

There has been a lot of talk about Google Search Engine and page load time.

Matt Cutts Google Fellow sets the record straight in this video dated February 01-2010.
What are your thoughts on this matter.

The relevance of content within your pages will always be the most important factor. According to Matt Cutts, Google uses over 200 triggers to determine the relevance of a page. If every factor where identical in 2 pages then page speed may be a factor in SO.

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