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17 Jun 2010

If You Own A Web Site You Should Be Blogging

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With the Google Caffeine Update complete as of June 08-2010 it has become more important than ever to update content on a regular basis.
Watch this video.

Below is a quote from The Official Google Webmaster Blog.

Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.

With this being said it is apparent that real-time information has become a very important factor in what will show up at the top of the SERPs. Of course these types of search positioning will be short lived as new and more relivant information comes available.That is why it has become important to blog on a regular basis.

If your blog posts have fresh,  new,  unique and relevant information for a search query you are more likely to position better in the SERRPs  Having links to information or products inyour main site also have a better chance of being read in your blog posts.

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14 Jun 2010

Optimizing Your Web Images For SEO

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Pages that load slow will have a negative effect on your SEO and page rank. Search engines want pages that load fast and so do your potential clients or customers. If pages load slow you may find people leaving your site.

Optimizing your images can be done a couple ways. You can optimize in a program like Photoshp or Gimp (an open source graphic program similar to Photoshop but free) or you can optimize them online in an online optimization program.

However you choose to optimize your images is up to you. The proper resolution for web images is 72 dpi (dot per inch) or ppi (pixels per inch). The most common formats for web images are .jpg, .jpeg, .gif, and .png Each format has a specific use. .jpg and .jpeg are most commonly used for pictures such as people and places. A.gif is usually used where there are not a lot of variations of color and no gradient. A .gif image only uses 256 colors where a .jpg or .jpeg can use millions of colors to create the image in a screen resolution (72 dpi).

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13 Jun 2010

The 5 Best SEO (Search Engine Optimization) Tips

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I will give my opinion of  the order of importance. My opinions are based on careful observation and 10+ years of experience.

1. First and foremost, unique, relevant, original content. Content is king. Without unique content that your readers will find useful your website or blog will carry no weight in the search engines.

2. Title tag. The title tag is the tag that will show up at the very top of your browser window. This tag should use very specific key words and phrases that relate to the individual pages you are optimizing.

3. Website or blog structure. When talking about structure I am referring to layout, navigation, proper css, proper xhtml,  proper html5 (if used), and any other code properly structured.

4. Headings must be key word rich, not stuffed and must be tagged with the correct h tags. Below I have laid out the six proper heading tags.

<h1>This is heading 1</h1>

<h2>This is heading 2</h2>

<h3>This is heading 3</h3>

<h4>This is heading 4</h4>

<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

5. Links Inbound and outbound. Inbound links are links coming from other sites on the web. These links must come from sites that are in some way related to your site and have a decent page rank of at least pr3 or better. Having links from just any site are not always beneficial to your site SEO.
Outbound links should have some use to your readers. If there is no benefit to your readers there is no sense in having them anyway.

These are just some very basic SEO tips but in my opinion they are the most important. There is much more to SEO.

If you have no interest in performing your own SEO on your website or blog and would like to have a free no obligation evaluation of you site please contact us.

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11 Jun 2010

Google Caffeine Update Is Complete 06-08 2010

The web has changed and so has the way Google indexes and serves up web pages. Read the evidence in Google’s official webmaster blog.

http://googlewebmastercentral.blogspot.com/2010/06/our-new-search-index-caffeine.html

After reading this article in Google’s blog you may have a better understanding of the importance of real-time relevant information that comes from regularly updated sites such as news sites and BLOGS.

Yes, blogs have become a very important factor in SEO for your main site. Creating links in your blog that relate to information in your main site can be very beneficial not only to the indexing of your blog but also the indexing and positioning (SERPS) of your main site also through relevant linking.

Social media has also become a perfect place for search engines to index real-time relevant information also. Many people build main websites and never change content. This means the information in these pages can become outdated and not as relevant as information posted in a twitter post, on a facebook fan page, or on your linkedin pages.

The Caffeine update is complete and will change the way your pages are indexed and ranked in the search engines.

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07 Jun 2010

Effected By The June 2010 Pagerank Update?

What effect did the June 2010 Toolbar Page rank update have on your site? I have noticed one odd effect. Several of my sites have had no change in pagerank and also have more traffic but many of the pages that used to be cached are no longer cached.

I will be keeping a close eye on this and what long term effect, if may have if any it may have on the overall SEO in the SERPS. There may be absolutely no negative ramification but it could be a sign of something on my personal sites that could prove to be detremental in SEO of those sites.

I have not seen anything of this sort on any client sites as of yet. If you have had similar issues with sites we would like to hear about it.

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06 Jun 2010

Search Engine Optimization And Why You Gotta Use It

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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