23 Apr

How Do I Market My Business Online?

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Know your goals

Creating a set of  initial goals will help to stay focused. This task will take some time to complete by researching your niche and seeing what works for others within your own market. You may also want to work “outside the box” and come up with one or two unique marketing strategies that  can be specific to your industry.

An Important Note:
When writing articles don’t forget the five (5) basic principals of Writing, Who, What , Where, When, and Why. These will give you a good initial starting point for article writing.

There are many other ways to market online but here are some examples of ways to market.

  • SEO Strategies
    • Well thought out easy to use navigation
    • Create unique, targeted, well written content
    • Use correct h tags
    • Use meta Tags
      • description tag
      • etc.
    • Use good title tags
      • different on every page
      • include relevant key words and phrases
    • Well targeted article titles
    • etc.
    • Be sure to include alt tags in images
    • Use anchor text within links (internal or external)
    • Create a sitemap (for users and an xml version for search engines
  • Linking
    • request reciprocal links
    • submit to major directories These are different than the actual search engine.
      • Google Directory
      • Yahoo Directory
      • DMOZ
      • etc.
    • etc.

Stay focused on your goals

Once you have set goals try to stay with those choices, at least for a predefined period of time. Switching your goals and not giving ample time for your goals to mature will only have you running in circles. These strategies take time. None of this happens over night.

Plan on investing time in your plan

Time is critical to any business and how we spend that time is very important. Having a well constructed time frame for accomplishing tasks will assist you in actually getting these tasks done in a timely manner. Set aside a routine time to write articles, social network, and general interaction online for marketing purposes.

Analyze your efforts

Knowing whether or not your techniques are actually working is critical in determining whether or not you should continue with the strategy after the time frame you ave allotted. Using an Analytic software can assist in tracking these type of statistics.

Do not give up on your main goal/s

Keep focused on your goal/s. What is your ultimate goal? To sell? To inform? To brand? Find your goal and Stay focused.

We are always here to help. If you are in need of a professional team to assist  your with your online presence please consider contacting us.

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Comments (7)

top seo
April 27, 2011 Reply

Set aside a routine time to write articles, social network, and general interaction online for marketing purposes.

Web design rochdale
April 30, 2011 Reply

SEO is the best way to promote your business in online. It is really very beneficial for our business. This blog is really very nice and interesting.

Michael Yublosky, DIY SEO Coach
May 3, 2011 Reply

I also think podcasting, video marketing etc. should be added to the list, especially in this day and age, Local marketing is also important for businesses operating in a geographical rather than universal area.

DeZiner
May 3, 2011 Reply

@ Michael You raise some very good points, especially geographic targeting. It is much more beneficial to a small business. My next post will include these factors.

srinath
June 27, 2011 Reply

i have learned how to improve my business and how to relevant with the clients using my web site thanks

srinath
June 27, 2011 Reply

You raise some very good points, especially geographic targeting. It is much more beneficial to the people how to develop their business by online marketing with all the social website and the links. thank you for the most valuable information to kept on the website

Page One Systems
September 15, 2011 Reply

Pretty good bullet list of items. Clear, no hype. It really does speak to the complexity of a well built online presence for any business. It takes a good plan to do it well, and it is an ONGOING endeavor. Do it right and it can MAKE a business.

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