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10 May 2017

Fifteen SEO / Marketing Acronym Definitions

It is sometimes difficult to understand the terminology used by search engine optimization specialists.  Here is a short list of Fifteen SEO / Marketing Acronym Definitions I feel will help not only with reading this blog, but also to understand your SEO when he / she is discussing your project or needs. Please feel free to retweet this to anyone you feel may have a use.

What does this acronym stand for?

CMS – Content Management System

CSS – Cascading Style Sheet

CTR – Click Through Rate

DMOZ – Directory

HTML –  HyperText Markup Language

PPC – Pay Per Click

PR –  PageRank

RSS – Really Simple Syndication

SEF – Search Engine Friendly

SEM – Search Engine Marketing

SEO – Search Engine Optimization / Optimizer

SERP – Search Engine Results Page

SMO – Social Media Optimization

URL – Universal Resource Locator

XML – Extensible Markup Language

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16 Mar 2013

Add ACL to Joomla 2.5 – Access Control List For Users

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Log in to the admin

Create a new group
Users > Groups > Add New Group
Here you will add the students name i.e. stephanie (all lower case)
Group parent is Public
Click Save in upper right

Create access level
Users > Access Levels > Add New Access Level
Here you will add the students name i.e. stephanie access (all lower case)
and add them to their own group and the group Super Users (Adding super users the access give you permission in their group
Click Save in upper right

Create a new user
User Manager > Add New User
Add their Name
Add their Login Name
Add their Password
Add email address i.e. noreply100@noreply.com (any address you like)
Give them access to Themselves and Students groups

Set Global Configuration
Site > Global Configuration
Click on the permissions tab
Scroll down to the new user ou created
Click on their name
Under Site Login change to “Allowed”
Click Save in upper right

Create a new page
Name the page i.e.Stephanie”s Page
Publish the page
Give it stephanie access
Add any content i.e. coming soon ( you need something in the page to save it)
Click Save in upper right

Give yourself, Students and Me  permission to the new user
Users > User Manager
Your Name
Tick their name in the permissions
Repeat for Students (Will have all students checked)
Repeat for mine

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01 Jul 2012

Joomla upgrade from 1.5+ to 2.5 latest

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Should I upgrade my Joomla 1.5 website?

Joomla! 1.5 will hit it’s end of life as of August 2012. What this weans for you as Joomla site owner is, after August 2012 there will be no more security updates released by the Joomla development team. Your Joomla 1.5+ website will continue to work but the vulnerability for hacks and other security issues will become greater and greater as time passes.

Between version 1.5 and 2.5 there were stable versions of 1.6 and 1.7 releases also. These where transitional releases and should also be UPDATED to the latest 2.5 It is highly recommended your site be UPGRADED to the latest 2.5 release. UPDATING and UPGRADING are two entirely different processes. For a better understanding of these processes and the differences between the two will be described below.

Updating Joomla 1.5+ to latest 1.5 version

In order to update a Joomla 1.5 website you must:

  • Back up your site and database
  • download the update from Joomla
  • unzip the file
  • upload all files in the zipped up folder to your server

Upgrading 1.5+ to 2.5 latest

This process is a more difficult process to execute. There are several components built by developers in the JED to assist in the process. These components DO DOT work on ALL 1.5 websites and there is ALWAYS additional work to perform after the upgrade component is executed.

One issue you will run into is finding all the updated versions of your components, modules and plugins that you have installed on your 1.5 installation for your new 2.5 installation. You will find that some of these will have been either left at 1.5 version only or are no longer maintained. If you have used extensions developed by reputable developers they will most likely have been upgraded to 2.5.

  • Back up your site and database
  • locate and download all updated extensions needed
  • Download and install jUpgrade on your Joomla 1.5 site
  • Run the jUpgrade component from your 1.5 site. This will move all your articles into the new site.

All your existing website will stay intact and your upgrade is installed in a sub- directory on your server. Once you have run the upgrade you will find the links at the bottom of the script  for both the upgraded site and the administrative backend.

Now you can log into the new upgrade and re-organize all the categories. Joomla 2.5 uses nested categories instead of sections and categories like Joomla 1.5.

Install and configure all the new extensions on on the Joomla 2.5 upgrade. You will have to move your existing content such as testimonials or other content that was in your old site into your upgrade site.

Once you have everything moved and you have tested all extensions for proper operation you can remove the Joomla 1.5 site from the server and move the new site onto the root of your server.

Updating 2.5 to latest 2.5 version

Once your site is upgraded to Joomla 2.5 the updates become much easier than the Joomla 1.5 updates. All updates can be performed in the administrative backend with a one click installation process. Change the paths in the configuration file and your new site should be in place.

If you would like to have your Joomla 1.5 professionally upgraded to 2.5 you can give us a call at: 716-578-0475 or request a quote here.

 

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23 May 2012

Is Your Website Smartphone Compatible?

With Google claiming 500,000 Android phones activated a day and Apple claiming over 400,000 new iPhones sold every day and There are 5.9 billion mobile subscribers. The need to have your website smartphone compatible has become a necessity in order to keep up with your competition.

When a website is accessed via a smartphone a normal website may appear too large or some graphics may not fit the screen correctly. These sites are meant to be accessed at a much higher screen resolution therefore are difficult to navigate on smaller smartphone screens.

Our Joomla Content Management sites are fully accessible on mobile devices. Check our site Here: http://www.dezinezone2002.com to view a site configured as a mobile accessible website. If you would like more information on making your site smartphone accessible Contact Us.

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23 May 2012

Why Is Social Media So Important?

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The playing field has changed again. Please take note. This is a VERY IMPORTANT FACTOR in how your website will rank now and in the future. Social networking has become a major factor in how you are ranked and positioned by the search engines; in particular, Google. The Penguin update has made algorithmic changes that affect the way your site is positioned my adding more factors related to your sociability.

Being social is not just about Facebook and Twitter. It includes sites such as Yelp, SuperPages, HotFrog, local directories, forums, Google Places and many others. Interaction on these sites by yourself, clients and customers are what determine how socially active your online presence is portrayed. Positive feedback toward you and your business has a huge effect on how the search engines view your credibility as an individual or business.

Below I will list some of the ways you can become more interactive online and let others help.

  • Write articles that you are cited.
  • Have people write reviews.
  • Use your email signature as a review vehicle.
  • Ask people to check in at sites like FourSquare when they visit you.
  • Leave feedback for others in social networks.
  • Interact on sites like Twitter.

These are just a few examples of social interaction that will help your online presence and enhance your visibility on the internet.

Remember, BE SOCIAL

Please leave a comment below if you found this post helpful.

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28 Jan 2012

Website Navigation And SEO

The most important element of any website or blog is CONTENT. Unique content is always going to be king. The second most important is NAVIGATION. A well organized website allows your visitors to find what they are looking for quickly. If a site has a poor navigation system it reduces the likelihood potential customers or clients will stay on your site. Well structured navigation will also help the search engines to index the pages throughout your site.

Planning your website structure prior to developing can help eliminate the need for restructuring later on. To create an effective navigation system ask yourself these questions first:

  • Who am I building the site for? (Clients, Customers, Informational, etc)
  • What do I want to accomplish by building a site?
  • Where do I want my visitors to ultimately end up on my site?
  • When a visitor shows up will they find what they need?
  • Why did a visitor come to my site?

These questions, when answered, will help you determine what type of content you need/want and help you organize the content through navigation.

Navigation does not just refer to menus on your website or blog, it also refers to links throughout your site in the content or articles themselves. These links are part of your “Internal Linking System” and are essential to a well structured website. When setting up internal links think about the key words and phrases people will use to search for you or your products and use these within your links to assist in SEO also.

Please leave comments below if you found this post useful.

 

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01 Nov 2011

2d Bar QR Codes And How You Can Use Them For Marketing My Business?

What can I do with 2d barcodes?

Market yourself, your business and inform the world of  your products and expertise.

The term 2d barcode is applied to barcodes which use both the vertical and the horizontal components of the barcode symbol to hold data.

Above is an example of a 2d barcode. These bar codes can be used by smart phones such as the iphone and Android among others for marketing to share data such as web sites, phone numbers, contact information, SMS code, twitter code and much more.

These codes can be used on websites for Realtors  to display properties, general contact information, in brick storefront widows for specials, and any place on or off the web where you want to share information.

For more information on using  2d barcodes please contact us.

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16 Oct 2011
30 Sep 2011

Marketing Your Website or Blog With Social Media

Understanding how to use social media avenues and the importance of social media within the search engines

 

How to use social media

Many people are under the misconception that social media is for selling products or services in a conventional manner as you would in a penny saver or newspaper ad. This couldn’t be further from the truth. Yes. You can sell within social media. How you go about selling is the secret.

Social media is for engaging and interacting with your social circles or groups. The goal is to build a following that finds what you offer and what you have to say interesting enough to keep coming back and to share you with there circles and followers. The best way to do this is by offering, for free, something of value. There are many things you can offer. One of the least expensive giveaways to you is giving good, reliable, accurate information that can used to improve your followers goals. Before you offer products or services you have for sale you should offer a dozen pieces of free content to every one sales pitch. Don’t push your products or services on people, give them the reason they should buy from you. Some questions you should answer for your potential customers / clients are:

  • What makes your product or service better than your competitors?
  • Why should your product or service be used instead of your competitors?
  • What do you do better than your competitor?
  • How you can improve there bottom line?

To recap, don’t sell sell sell, offer your followers something of  real value for free, and let them know why your the better choice.

Why social media is important to search results

Social media has become a real time way of getting the information you are looking for. The search engines such as Google, Bing, and Yahoo realize how these avenues have become an important part of our everyday lives. They now include many aspects of social media within there search results such as tweets from twitter and video from places like You Tube. Using these media outlets to your advantage to market websites and blogs can be very beneficial to businesses. They are very useful for building back links to your main site or blog where people can gain more information about what you offer.

There are may tools to help analyze your efforts with social media. You can find a list of tools  that can be helpful in understanding whether or not your efforts are beneficial to your business. Take a look here for a list.

Please leave your comments if you find this useful.

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27 Aug 2011

Search Engine Optimization (SEO) Tools You Should Not Be Without

Having tools to do the job correctly is key to any task. Proper tools make the job easier, faster, and more efficient. We have complied a list of some of the best free SEO tools available to anyone including website owners and webmasters. Some of the tools listed also have paid premium versions that contain more features than the free versions. Take a look through our list and if you have tools you use, please let us know so we can test them and possibly add them to our list.

Google

You must have a Google Account to use Google tools

Firefox

SEOBook

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