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21 Jun 2011

Aesthetic Marketing

Aesthetic marketing is something not often put into the equation of a well marketed website. It is extremely important your site has a professional look and feel. First impressions are lasting impressions and can make or break you. The two major elements that will affect the aesthetics of your site are color and layout.

Color schemes that are pleasing and appealing should be chosen for your site. If you have branding with a color scheme in place it will help determine what colors would work for you. If you don’t have any type of branding or have no idea what colors work well together you can use our color picker (only works in (IE) Internet Explorer) to help develop an appealing color scheme.

To decide what type of  layout will work well for you can be quite a tedious process. There are many different types of layout. There are Single or one (1) column, two (2) column, three (3) column, horizontal navigation, vertical navigation, or a combination of both horizontal and vertical. One way to help you determine what will work well for you is to search the internet for sites that are easy for YOU to navigate and that you find appealing.  Ask a friend or two to do the same and between all the choices you come up with your should have a pretty good idea of what will work for your site.

Keep in mind, not everyone has the same view as to what is appealing. It is important to get the opinions of others once you have decided on an aesthetically pleasing site.

Color, layout, and ease of navigation are 3 factors to consider when laying out your site.

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28 Sep 2010

SEO & Marketing Your Website Or Blog

SEO & Marketing

Title Tags:

  • Main title tags should be key word/key phrase rich not stuffed.
  • Title tags should always use h1 or h2 tags.

Creating Content:

  • When creating content it is important to remember key words and key phrases relating to too each individual page.  Your key words and key phrases should be broken down within the categories they will be used.
  • All content must be unique, relevant, and original content.  Content that is taken from other websites is first and foremost is copy right infringement and second is useless for search engine optimization.

Site Structure:

  • Correct site structure using correct h tags, css, and scripting are an essential component for seo.

Images:

  • All images must be optimized for SEO so that your pages load quickly
  • Image format must be 72  dpi and compressed
  • Image formats:  jpg, jpeg, gif, png these are the standard web formats

Links:

  • Inbound
    • Inbound links are links coming from other websites that link to your site.  These links must come from websites that have some relationship to your site.  Example:  Your site is about auto repair, a good related site that is not indirect competition with your site could be a auto parts store.
  • Internal Links
    • These links link to other content within your website. Example: you have written a article and the article is related to web hosting, a partial sentence that has the key words hosting, joomla hosting, or word press hosting should be linked back to your hosting page.

List Building:

  • An essential part of client / potential client relationships consists of  contact on a regular bases.  This keeps your company in the fore front of their mind.  With this being said, it is important to build a contact list.  There are several ways to build list.  Gathering e-mail addresses from your website visitors is one way to build your list.  This list can be used in an e-mail marketing campaign to keep clients / potential clients informed of new products, company news, new techniques, etc.
  • Methods for building your list
    • Newsletter
    • White papers
    • Offering something of value for their e-mail address in return.

Aethetic Marketing:

  • This is a fundamental part of marketing that is often overlooked.  First impressions are lasting impressions.  The appearance of your website reflects the professionalism of your company.
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14 Jun 2010

Optimizing Your Web Images For SEO

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Pages that load slow will have a negative effect on your SEO and page rank. Search engines want pages that load fast and so do your potential clients or customers. If pages load slow you may find people leaving your site.

Optimizing your images can be done a couple ways. You can optimize in a program like Photoshp or Gimp (an open source graphic program similar to Photoshop but free) or you can optimize them online in an online optimization program.

However you choose to optimize your images is up to you. The proper resolution for web images is 72 dpi (dot per inch) or ppi (pixels per inch). The most common formats for web images are .jpg, .jpeg, .gif, and .png Each format has a specific use. .jpg and .jpeg are most commonly used for pictures such as people and places. A.gif is usually used where there are not a lot of variations of color and no gradient. A .gif image only uses 256 colors where a .jpg or .jpeg can use millions of colors to create the image in a screen resolution (72 dpi).

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