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13 Jun 2010

The 5 Best SEO (Search Engine Optimization) Tips

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I will give my opinion of  the order of importance. My opinions are based on careful observation and 10+ years of experience.

1. First and foremost, unique, relevant, original content. Content is king. Without unique content that your readers will find useful your website or blog will carry no weight in the search engines.

2. Title tag. The title tag is the tag that will show up at the very top of your browser window. This tag should use very specific key words and phrases that relate to the individual pages you are optimizing.

3. Website or blog structure. When talking about structure I am referring to layout, navigation, proper css, proper xhtml,  proper html5 (if used), and any other code properly structured.

4. Headings must be key word rich, not stuffed and must be tagged with the correct h tags. Below I have laid out the six proper heading tags.

<h1>This is heading 1</h1>

<h2>This is heading 2</h2>

<h3>This is heading 3</h3>

<h4>This is heading 4</h4>

<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

5. Links Inbound and outbound. Inbound links are links coming from other sites on the web. These links must come from sites that are in some way related to your site and have a decent page rank of at least pr3 or better. Having links from just any site are not always beneficial to your site SEO.
Outbound links should have some use to your readers. If there is no benefit to your readers there is no sense in having them anyway.

These are just some very basic SEO tips but in my opinion they are the most important. There is much more to SEO.

If you have no interest in performing your own SEO on your website or blog and would like to have a free no obligation evaluation of you site please contact us.

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19 May 2010
11 Mar 2010

The Importance Of Web Site Structure And Framework For SEO

Web site layout and structure has become a critical factor in (SEO) Search Engine Optimization.

Search engines such as Google, Yahoo, and Bing have changed the manner in which they index your pages. Site structure now plays a roll in optimization of your website or blog and helps in determining the relevance of the information within your site. Below we will discuss the different facets of construction and structure.

CSS Table-less Structure

CSS stands for cascading style sheets. This is code that separates the layout from the content. In old school design everything was laid out in tables and text was formatted within the page itself. This made it more difficult for search engine spiders (bots) to decipher the relevant content from code.

h tags

Example – <h3>Some Text</h3>

H tags also known as  heading tags are used to help depict the importance of information within your article or post. Your h tags should also include relevant key words or phrases that depict what the article or post is about. These tags carry more weight with the  search engine algorithms and basically tell the spiders what information will be in the article or post. There are many other factors also analyzed by the spiders at this point.

In our next post we will discuss the importance of properly structured navigation.

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03 Dec 2009

Joomla! 1.5 Search Engine Friendly (SEF) URLs

Joomla! 1,5 has a built in function to make your URLs search engine friendly. SEF URLs do not contain ? and a bunch of numbers, instead they are converted to a readable URL that contains hyphens between the words, An example of a SEF URL would be joomla-sef-urls.html all lower case.

To create SEF URLs in Joomla open the Joomla admin in a browser. In the top menu bar go to:  Site > Global Configuration.

joomla_sef

Open Global configuration. Ther will be three tabs, site – system- server Under the tab site on the far right there is a section SEO Settings. All should be changed to YES.

joomla_sef

Now the htaccess.txt file on the root of your Joomla installation must be renamed to .htaccess and re-uploaded to the server via ftp

That’s it.

Your URLs now should look like this:

http://dezinezone2002.com/welcome/tutorials/illustrator/create-a-vector-logo-in-illustrator.html

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