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28 Jan 2012

Website Navigation And SEO

The most important element of any website or blog is CONTENT. Unique content is always going to be king. The second most important is NAVIGATION. A well organized website allows your visitors to find what they are looking for quickly. If a site has a poor navigation system it reduces the likelihood potential customers or clients will stay on your site. Well structured navigation will also help the search engines to index the pages throughout your site.

Planning your website structure prior to developing can help eliminate the need for restructuring later on. To create an effective navigation system ask yourself these questions first:

  • Who am I building the site for? (Clients, Customers, Informational, etc)
  • What do I want to accomplish by building a site?
  • Where do I want my visitors to ultimately end up on my site?
  • When a visitor shows up will they find what they need?
  • Why did a visitor come to my site?

These questions, when answered, will help you determine what type of content you need/want and help you organize the content through navigation.

Navigation does not just refer to menus on your website or blog, it also refers to links throughout your site in the content or articles themselves. These links are part of your “Internal Linking System” and are essential to a well structured website. When setting up internal links think about the key words and phrases people will use to search for you or your products and use these within your links to assist in SEO also.

Please leave comments below if you found this post useful.

 

23 Apr 2011

How Do I Market My Business Online?

[ad#Google Adsense]

Know your goals

Creating a set of  initial goals will help to stay focused. This task will take some time to complete by researching your niche and seeing what works for others within your own market. You may also want to work “outside the box” and come up with one or two unique marketing strategies that  can be specific to your industry.

An Important Note:
When writing articles don’t forget the five (5) basic principals of Writing, Who, What , Where, When, and Why. These will give you a good initial starting point for article writing.

There are many other ways to market online but here are some examples of ways to market.

  • SEO Strategies
    • Well thought out easy to use navigation
    • Create unique, targeted, well written content
    • Use correct h tags
    • Use meta Tags
      • description tag
      • etc.
    • Use good title tags
      • different on every page
      • include relevant key words and phrases
    • Well targeted article titles
    • etc.
    • Be sure to include alt tags in images
    • Use anchor text within links (internal or external)
    • Create a sitemap (for users and an xml version for search engines
  • Linking
    • request reciprocal links
    • submit to major directories These are different than the actual search engine.
      • Google Directory
      • Yahoo Directory
      • DMOZ
      • etc.
    • etc.

Stay focused on your goals

Once you have set goals try to stay with those choices, at least for a predefined period of time. Switching your goals and not giving ample time for your goals to mature will only have you running in circles. These strategies take time. None of this happens over night.

Plan on investing time in your plan

Time is critical to any business and how we spend that time is very important. Having a well constructed time frame for accomplishing tasks will assist you in actually getting these tasks done in a timely manner. Set aside a routine time to write articles, social network, and general interaction online for marketing purposes.

Analyze your efforts

Knowing whether or not your techniques are actually working is critical in determining whether or not you should continue with the strategy after the time frame you ave allotted. Using an Analytic software can assist in tracking these type of statistics.

Do not give up on your main goal/s

Keep focused on your goal/s. What is your ultimate goal? To sell? To inform? To brand? Find your goal and Stay focused.

We are always here to help. If you are in need of a professional team to assist  your with your online presence please consider contacting us.

28 Sep 2010

SEO & Marketing Your Website Or Blog

SEO & Marketing

Title Tags:

  • Main title tags should be key word/key phrase rich not stuffed.
  • Title tags should always use h1 or h2 tags.

Creating Content:

  • When creating content it is important to remember key words and key phrases relating to too each individual page.  Your key words and key phrases should be broken down within the categories they will be used.
  • All content must be unique, relevant, and original content.  Content that is taken from other websites is first and foremost is copy right infringement and second is useless for search engine optimization.

Site Structure:

  • Correct site structure using correct h tags, css, and scripting are an essential component for seo.

Images:

  • All images must be optimized for SEO so that your pages load quickly
  • Image format must be 72  dpi and compressed
  • Image formats:  jpg, jpeg, gif, png these are the standard web formats

Links:

  • Inbound
    • Inbound links are links coming from other websites that link to your site.  These links must come from websites that have some relationship to your site.  Example:  Your site is about auto repair, a good related site that is not indirect competition with your site could be a auto parts store.
  • Internal Links
    • These links link to other content within your website. Example: you have written a article and the article is related to web hosting, a partial sentence that has the key words hosting, joomla hosting, or word press hosting should be linked back to your hosting page.

List Building:

  • An essential part of client / potential client relationships consists of  contact on a regular bases.  This keeps your company in the fore front of their mind.  With this being said, it is important to build a contact list.  There are several ways to build list.  Gathering e-mail addresses from your website visitors is one way to build your list.  This list can be used in an e-mail marketing campaign to keep clients / potential clients informed of new products, company news, new techniques, etc.
  • Methods for building your list
    • Newsletter
    • White papers
    • Offering something of value for their e-mail address in return.

Aethetic Marketing:

  • This is a fundamental part of marketing that is often overlooked.  First impressions are lasting impressions.  The appearance of your website reflects the professionalism of your company.
14 Feb 2010
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