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28 Jan 2012

Website Navigation And SEO

The most important element of any website or blog is CONTENT. Unique content is always going to be king. The second most important is NAVIGATION. A well organized website allows your visitors to find what they are looking for quickly. If a site has a poor navigation system it reduces the likelihood potential customers or clients will stay on your site. Well structured navigation will also help the search engines to index the pages throughout your site.

Planning your website structure prior to developing can help eliminate the need for restructuring later on. To create an effective navigation system ask yourself these questions first:

  • Who am I building the site for? (Clients, Customers, Informational, etc)
  • What do I want to accomplish by building a site?
  • Where do I want my visitors to ultimately end up on my site?
  • When a visitor shows up will they find what they need?
  • Why did a visitor come to my site?

These questions, when answered, will help you determine what type of content you need/want and help you organize the content through navigation.

Navigation does not just refer to menus on your website or blog, it also refers to links throughout your site in the content or articles themselves. These links are part of your “Internal Linking System” and are essential to a well structured website. When setting up internal links think about the key words and phrases people will use to search for you or your products and use these within your links to assist in SEO also.

Please leave comments below if you found this post useful.

 

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27 Aug 2011

Search Engine Optimization (SEO) Tools You Should Not Be Without

Having tools to do the job correctly is key to any task. Proper tools make the job easier, faster, and more efficient. We have complied a list of some of the best free SEO tools available to anyone including website owners and webmasters. Some of the tools listed also have paid premium versions that contain more features than the free versions. Take a look through our list and if you have tools you use, please let us know so we can test them and possibly add them to our list.

Google

You must have a Google Account to use Google tools

Firefox

SEOBook

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27 May 2011

White Hat SEO At The Top Of The List

White Hat SEOWhat is White Hat SEO? Plain and simple, it is following the rules and not being sneaky and underhanded to get yourself moved up in a  SERP.  Black Hat or Grey Hat SEO will get you banned and can actually get you removed from any search results.

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Black Hat SEO: Practices that will get you banned: Stay away from these techniques.

  • Invisible text: Having key words or phrases hidden by using the same background color as the text color.
  • Doorway pages with long lists of key words
  • Shadow domains that are keyword-rich URLs redirecting to your site
  • Over stuffing key words and phrases on pages
  • Linking to sites with bad reputations
  • Adding links to link farms
  • Duplicate content
  • Copy cat text within your site

These are just a few ways you can hurt your positioning in the search engines. Beware of unethical practices of SEOs and the damage it can cause.

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It is more important to gain long term page ranking than to get the quick results.

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28 Sep 2010

SEO & Marketing Your Website Or Blog

SEO & Marketing

Title Tags:

  • Main title tags should be key word/key phrase rich not stuffed.
  • Title tags should always use h1 or h2 tags.

Creating Content:

  • When creating content it is important to remember key words and key phrases relating to too each individual page.  Your key words and key phrases should be broken down within the categories they will be used.
  • All content must be unique, relevant, and original content.  Content that is taken from other websites is first and foremost is copy right infringement and second is useless for search engine optimization.

Site Structure:

  • Correct site structure using correct h tags, css, and scripting are an essential component for seo.

Images:

  • All images must be optimized for SEO so that your pages load quickly
  • Image format must be 72  dpi and compressed
  • Image formats:  jpg, jpeg, gif, png these are the standard web formats

Links:

  • Inbound
    • Inbound links are links coming from other websites that link to your site.  These links must come from websites that have some relationship to your site.  Example:  Your site is about auto repair, a good related site that is not indirect competition with your site could be a auto parts store.
  • Internal Links
    • These links link to other content within your website. Example: you have written a article and the article is related to web hosting, a partial sentence that has the key words hosting, joomla hosting, or word press hosting should be linked back to your hosting page.

List Building:

  • An essential part of client / potential client relationships consists of  contact on a regular bases.  This keeps your company in the fore front of their mind.  With this being said, it is important to build a contact list.  There are several ways to build list.  Gathering e-mail addresses from your website visitors is one way to build your list.  This list can be used in an e-mail marketing campaign to keep clients / potential clients informed of new products, company news, new techniques, etc.
  • Methods for building your list
    • Newsletter
    • White papers
    • Offering something of value for their e-mail address in return.

Aethetic Marketing:

  • This is a fundamental part of marketing that is often overlooked.  First impressions are lasting impressions.  The appearance of your website reflects the professionalism of your company.
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13 Sep 2010

Is Your Web Host Black Listed?

It is important to understand to ramification of having your site hosted on a shared server that has sites that are black listed. Sites can get black listed for many reasons but the most relevant is being a spammer.

If your site is on a shared web site server with other websites that are black listed, your site will also be black listed due to having the same ip address.

To avoid this scenario you may want to check your domain or ip  address. If you find your site is black listed you may want to find a new web host company.

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14 Jun 2010

Optimizing Your Web Images For SEO

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Pages that load slow will have a negative effect on your SEO and page rank. Search engines want pages that load fast and so do your potential clients or customers. If pages load slow you may find people leaving your site.

Optimizing your images can be done a couple ways. You can optimize in a program like Photoshp or Gimp (an open source graphic program similar to Photoshop but free) or you can optimize them online in an online optimization program.

However you choose to optimize your images is up to you. The proper resolution for web images is 72 dpi (dot per inch) or ppi (pixels per inch). The most common formats for web images are .jpg, .jpeg, .gif, and .png Each format has a specific use. .jpg and .jpeg are most commonly used for pictures such as people and places. A.gif is usually used where there are not a lot of variations of color and no gradient. A .gif image only uses 256 colors where a .jpg or .jpeg can use millions of colors to create the image in a screen resolution (72 dpi).

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