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27 May 2011

White Hat SEO At The Top Of The List

White Hat SEOWhat is White Hat SEO? Plain and simple, it is following the rules and not being sneaky and underhanded to get yourself moved up in a  SERP.  Black Hat or Grey Hat SEO will get you banned and can actually get you removed from any search results.

Does your site need SEO?
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Black Hat SEO: Practices that will get you banned: Stay away from these techniques.

  • Invisible text: Having key words or phrases hidden by using the same background color as the text color.
  • Doorway pages with long lists of key words
  • Shadow domains that are keyword-rich URLs redirecting to your site
  • Over stuffing key words and phrases on pages
  • Linking to sites with bad reputations
  • Adding links to link farms
  • Duplicate content
  • Copy cat text within your site

These are just a few ways you can hurt your positioning in the search engines. Beware of unethical practices of SEOs and the damage it can cause.

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It is more important to gain long term page ranking than to get the quick results.

23 Apr 2011

How Do I Market My Business Online?

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Know your goals

Creating a set of  initial goals will help to stay focused. This task will take some time to complete by researching your niche and seeing what works for others within your own market. You may also want to work “outside the box” and come up with one or two unique marketing strategies that  can be specific to your industry.

An Important Note:
When writing articles don’t forget the five (5) basic principals of Writing, Who, What , Where, When, and Why. These will give you a good initial starting point for article writing.

There are many other ways to market online but here are some examples of ways to market.

  • SEO Strategies
    • Well thought out easy to use navigation
    • Create unique, targeted, well written content
    • Use correct h tags
    • Use meta Tags
      • description tag
      • etc.
    • Use good title tags
      • different on every page
      • include relevant key words and phrases
    • Well targeted article titles
    • etc.
    • Be sure to include alt tags in images
    • Use anchor text within links (internal or external)
    • Create a sitemap (for users and an xml version for search engines
  • Linking
    • request reciprocal links
    • submit to major directories These are different than the actual search engine.
      • Google Directory
      • Yahoo Directory
      • DMOZ
      • etc.
    • etc.

Stay focused on your goals

Once you have set goals try to stay with those choices, at least for a predefined period of time. Switching your goals and not giving ample time for your goals to mature will only have you running in circles. These strategies take time. None of this happens over night.

Plan on investing time in your plan

Time is critical to any business and how we spend that time is very important. Having a well constructed time frame for accomplishing tasks will assist you in actually getting these tasks done in a timely manner. Set aside a routine time to write articles, social network, and general interaction online for marketing purposes.

Analyze your efforts

Knowing whether or not your techniques are actually working is critical in determining whether or not you should continue with the strategy after the time frame you ave allotted. Using an Analytic software can assist in tracking these type of statistics.

Do not give up on your main goal/s

Keep focused on your goal/s. What is your ultimate goal? To sell? To inform? To brand? Find your goal and Stay focused.

We are always here to help. If you are in need of a professional team to assist  your with your online presence please consider contacting us.

22 Apr 2011

Using Linkedin To Social Network Your Business

Linkedin LogoSocial networking is exactly that, networking with other individuals with similar interests in a social environment. For professionals in all industries Linkedin offers the ultimate meeting room within it’s groups. A place to discuss, agree, disagree, and give general or specific points of view.

An individual can gain or contribute enormous amounts of information. One group I am involved with is Social Media Marketing. A recent topic of discussion focused on “What/who would you recommend for a “crash course” in social media marketing?” The response was worth it’s weight in gold. The amount of free information, blogs articles, etc from the people who use social media every day (including myself} as a marketing tool was outstanding.

Another great feature of the Linkedin format is for job seekers. Most groups also Have an area for posting jobs. This gives great opportunities not only for employers but also potential employees.

Try Linkedin yourself. If you own a business or are looking for employment it’s definitely worth looking into.

14 Apr 2011

The Website / Blog Optimization Ckeck List

In this article we will discuss the basics of website search engine optimization and give a checklist for web site owners (business or personal) to guide them through the optimization process.

Below you will find questions to ask yourself and put down on paper prior to speaking with a professional search engine optimizer. Try to answer these questions for yourself. Bring this list with you when you meet with your perspective SEO. Having these answers will help your optimization process go much smoother.

Search Engine Optimization (SEO)

  • What techniques will be used for optimization?
  • What will my role be in optimization of my site?
  • What are my target market(s)?
  • What key words or phrases am I optimizing for?
  • Are my key word choices realistic?
  • Is my content key word rich but not stuffed?
  • What will we do for market research?
  • What is the cost for this service?
  • How long does it take to optimize my site?
  • How can I monitor the results of optimization?
  • Are breadcrumbs used in my web site?

    • Social Media Optimization (SMO)

  • What resources or articles will my readers link to?
  • Should I Link to other peoples site that are equally useful sites with relevant unique content?
  • What types of social media sites should I use?
  • How often should I submit information the social media sites?

    • Search Engine Friendly (SEF)

  • Is my website search engine friendly?
  • Do I have the correct tags in the head of my code?
  • Are my content titles correct?
  • Are my urls sef?
  • Is my code sef
  • Am I using cascading style sheets (css) to separate code and content?

    • This is just a base for questioning yourself and your SEO. The more information you gain about SEO the more useful you will be in the optimization of your web site or Blog.

    22 Mar 2011

    Get Connected On MerchantCircle

    Are you spinning your wheels trying to figure out what this connection thing is all about? In this Tuesday Tip we want to help you get a running start.

    Connecting to other merchants isn’t just about quantity. Be strategic and make a bigger impact for both your businesses.

    • Meet people who get you. Find a business just like yours in another area. You can trade tips, tricks and promotion ideas to get more customers through the door without needing to worry about competition. Are you a salon in Miami? Find one in Seattle. Landscaper in Spokane? Meet a guy in Austin! MerchantCircle gives you access to business owners all over the country!
    • Connect to business that can help. Find other local business owners who share the same customers and cross promote! Are you a wedding photographer? Meet your local baker. Give those brides a discount for using your recommended MerchantCircle partners.
    • Meet the neighbors! Find out who your closest business neighbors are and get connected on MerchantCircle. Run a big block sale or plan a parking lot party. Create coupons on MerchantCircle for your event- then wrangle in the customers with one-stop, discount shopping.

    Build your online presence AND your customer base with MerchantCircle.

    If you have an account Start connecting now!

    If you DON’T have an account sign up here

    20 Mar 2011

    Content – Unique Content Is Most Important

    Fresh relevant unique content is key to any website or blog optimization. If you want to stand out in the crowd you must be different. Trying to create content that is interesting and informative that hasn’t already been beat to death on other sites can be very challenging. Changing your thought process while writing an article can help you be a bit more creative.

    One method is to ask questions and and then give a detailed answer. Always try to think of the 5 Ws; Who, What, Where, When, and Why. This can help set up a format for asking yourself the questions.

    Always summarize at the end of your article. Give a definitive overview. This  will help put your entire article in perspective for your audience and enable them to assess what they have read. Having an overview also reiterates the conversation within the article. Having read something more than once also helps the element of retention.

    So to summarize, always use fresh, unique, relevant content. Have a plan of attack when beginning to write your article, and always summarize what you have written.

     

    05 Mar 2011

    I Need a Blog Why?

    Thanks for visiting. Please comment below.

    Search engines like Google, Yahoo, and Bing love blogs. As the search result showplace evolves and real time search takes center stage, it has become more important than ever to have a repetitive online presence.

    Search engines are constantly changing their algorithms to bring YOU – the searcher, the most relevant up-to-date information possible. As with social networking being a real-time format for information, so has blogging. A blog is nothing more than a web log (hence the name blog), of information pertaining to a specific subject.

    Using a blog for SEO purposes can be very beneficial for both your readers and your search engine positioning. By offering well written, informative, and unique content to your readers, they benefit by having  the information they are looking for, and your search position benefits by having more traffic on your site. It’s a win win situation.

    09 Feb 2011

    Promote Your Website or Blog Online

    [ad#Google Adsense]

    Social media is one way to promote your blog or website online. Interaction with people  interested in what you are selling or promoting can easily be found in social media circles such as Twitter.

    An important part of networking in social media is finding the right circles to travel in. Not everyone on Twitter or other media groups are going to need or want what you are offering. Research your market nitch to determine what types of people may need your services or products.

    Once you have determined the type of people or groups to target search for them within the network of choice. Follow them and communicate with them. Offer them useful information for free before trying to make money from them. Build trust in potential customers or clients first and then follow through on what you promise you can supply.

    24 Jan 2011

    Engaging Conversation To Retain Visitors

    Why should I stay and read this post?

    You must be interested in what the title has to say.

    Guide your audience

    If they are reading your post they are more than likely looking for the answer. Answer to what? The answer to the question they typed into the search engine. Help them along by stimulating their thought process with other questions related to the answer they may not have posed to themselves. Help them think outside the box. One way to think outside the box to come up with a solution is to pose the problem before the answer. Sometimes we don’t even realize there is a problem to be solved.

    I want to tell you a short story I read in my travels through the internet that gave me some real insight to this method of thinking. It’s really is short and well worth the read.

    A contractor was designing a housing complex. When the design process was complete the contractor proceeded with the project. A few years later he returned to the complex as he was about to embark on another housing complex project. As he approached he noticed something, the yards had paths to the doorways. By taking notice of this event he decided to approach his next project in a little different manner.

    After constructing the new housing complex he decided to leave the sidewalks til last. Coming back to the project a few months after the completion he could see the new paths to the doorways developing. At that point the sidewalks were poured where the paths had been cut into the grass.

    If you are reading this sentence then my method worked. Engaging readers in questions and story telling can get the point across and help keep people on your site.

    23 Jan 2011
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