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11 Mar 2010

The Importance Of Web Site Structure And Framework For SEO

Web site layout and structure has become a critical factor in (SEO) Search Engine Optimization.

Search engines such as Google, Yahoo, and Bing have changed the manner in which they index your pages. Site structure now plays a roll in optimization of your website or blog and helps in determining the relevance of the information within your site. Below we will discuss the different facets of construction and structure.

CSS Table-less Structure

CSS stands for cascading style sheets. This is code that separates the layout from the content. In old school design everything was laid out in tables and text was formatted within the page itself. This made it more difficult for search engine spiders (bots) to decipher the relevant content from code.

h tags

Example – <h3>Some Text</h3>

H tags also known as  heading tags are used to help depict the importance of information within your article or post. Your h tags should also include relevant key words or phrases that depict what the article or post is about. These tags carry more weight with the  search engine algorithms and basically tell the spiders what information will be in the article or post. There are many other factors also analyzed by the spiders at this point.

In our next post we will discuss the importance of properly structured navigation.

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