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13 Jan 2010

How Do I Build An Opt-In List

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Building a list does not come over night. You can not buy a list. You must create a list from people that want to receive the information you offer.Below I will list several legitimate ways to build you list. We only approve of white hat practices when it comes to SEO and marketing.

To get your list started you can compile the list of e-mail addresses you have from existing clients and customers. This will give you a small base to build upon.

You will also need an auto-responder to respond to these requests. Automation is key to having your list built 24-7-365 whether or not you are in front of your computer.

  • Offer something for free in return for an opt-in e-mail address. Offering a product like a newsletter, application, or free advice are all great ways to get opt-in e-mail addresses. When acquiring e-mail addresses do not request large amounts of personal data in your form. First and maybe last name and e-mail address are sufficient. If you want more data you can work toward gaining that information after you have gained a bit of trust.
  • Gather e-mail addresses at Point of Sale (POS). If you have a brick store front you can offer an opt-in e-mailing for promotions that can be offered prior to the promotion going public.
  • Offer a “rewards” program on your site. e-commerce sites often offer a rewards program that allows customers to acquire points for purchases that can be used as discounts on future purchases. This method has a duel reward for you. First you gain an e-mail address and also a greater possibility of return customer to redeem their points.
  • Write an e-book and offer it on your site. In order ti receive the e-book a form requesting name and e-mail address must be filled out and submitted.

Their are many other ways to get qualified targeted marketing e-mail addresses. Be creative in your thought process.

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