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16 Jul 2011

How Do I Choose Key Words And Phrases For My Web Site Search Engine Optimization (SEO)?

How do I choose a list of  key words and phrases for my site?

This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.

First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.

Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.

Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.

Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.

If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today  for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail

20 Mar 2011

Content – Unique Content Is Most Important

Fresh relevant unique content is key to any website or blog optimization. If you want to stand out in the crowd you must be different. Trying to create content that is interesting and informative that hasn’t already been beat to death on other sites can be very challenging. Changing your thought process while writing an article can help you be a bit more creative.

One method is to ask questions and and then give a detailed answer. Always try to think of the 5 Ws; Who, What, Where, When, and Why. This can help set up a format for asking yourself the questions.

Always summarize at the end of your article. Give a definitive overview. This  will help put your entire article in perspective for your audience and enable them to assess what they have read. Having an overview also reiterates the conversation within the article. Having read something more than once also helps the element of retention.

So to summarize, always use fresh, unique, relevant content. Have a plan of attack when beginning to write your article, and always summarize what you have written.

 

05 Mar 2011

I Need a Blog Why?

Thanks for visiting. Please comment below.

Search engines like Google, Yahoo, and Bing love blogs. As the search result showplace evolves and real time search takes center stage, it has become more important than ever to have a repetitive online presence.

Search engines are constantly changing their algorithms to bring YOU – the searcher, the most relevant up-to-date information possible. As with social networking being a real-time format for information, so has blogging. A blog is nothing more than a web log (hence the name blog), of information pertaining to a specific subject.

Using a blog for SEO purposes can be very beneficial for both your readers and your search engine positioning. By offering well written, informative, and unique content to your readers, they benefit by having  the information they are looking for, and your search position benefits by having more traffic on your site. It’s a win win situation.

23 Jan 2011
28 Sep 2010

SEO & Marketing Your Website Or Blog

SEO & Marketing

Title Tags:

  • Main title tags should be key word/key phrase rich not stuffed.
  • Title tags should always use h1 or h2 tags.

Creating Content:

  • When creating content it is important to remember key words and key phrases relating to too each individual page.  Your key words and key phrases should be broken down within the categories they will be used.
  • All content must be unique, relevant, and original content.  Content that is taken from other websites is first and foremost is copy right infringement and second is useless for search engine optimization.

Site Structure:

  • Correct site structure using correct h tags, css, and scripting are an essential component for seo.

Images:

  • All images must be optimized for SEO so that your pages load quickly
  • Image format must be 72  dpi and compressed
  • Image formats:  jpg, jpeg, gif, png these are the standard web formats

Links:

  • Inbound
    • Inbound links are links coming from other websites that link to your site.  These links must come from websites that have some relationship to your site.  Example:  Your site is about auto repair, a good related site that is not indirect competition with your site could be a auto parts store.
  • Internal Links
    • These links link to other content within your website. Example: you have written a article and the article is related to web hosting, a partial sentence that has the key words hosting, joomla hosting, or word press hosting should be linked back to your hosting page.

List Building:

  • An essential part of client / potential client relationships consists of  contact on a regular bases.  This keeps your company in the fore front of their mind.  With this being said, it is important to build a contact list.  There are several ways to build list.  Gathering e-mail addresses from your website visitors is one way to build your list.  This list can be used in an e-mail marketing campaign to keep clients / potential clients informed of new products, company news, new techniques, etc.
  • Methods for building your list
    • Newsletter
    • White papers
    • Offering something of value for their e-mail address in return.

Aethetic Marketing:

  • This is a fundamental part of marketing that is often overlooked.  First impressions are lasting impressions.  The appearance of your website reflects the professionalism of your company.
19 May 2010
24 Jan 2010

Duplicate Content – Penalty Or Not?

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Having duplicate content is a huge penalty in the search engines. FALSE!

Duplicate content is information that is the same or very similar to other content on your site or other sites on the web. You can end up with duplicate content on your site and not even know it. It’s important to check your site to make sure you have unique relevant content and your pages are not duplicated. Old content from previous versions of your site that was not removed or redirected with a 301 redirect can cause duplicate content. read more

22 Jan 2010

Write Compelling Content For Opt-In List Building

Getting potential clients / customers to your site is only half the battle. Once your have them there you have to keep them there.

Give them what they want. Cater to there needs. Ask them what else they would like. Be sincere in wanting to be of assistance. Write compelling persuasive  content that will keep them focused on their initial purpose for visiting your site.

To build your opt-in list you must do the same. Offer useful information and content that is unique. If you expect someone to give you an e-mail address you have to offer them something that they will find useful. The ultimate goal is not to sell your product or service, it is to build a customer /client relationship and trust.

Remember, if you are an e-mail marketer you must adhere to the Anti-Spam Laws.

17 Jan 2010

Search Engine Optimization (SEO) Basics

Before I begin, let me make something perfectly clear. Write your content for your readers, clients, and customers first and the search engines second.

Your readers are the ones interested in the content you have to offer. If they have a hard time understanding the concept of your content then they will find another source that suits them better and you will loose them forever.

Read all of our content within this blog. It only contains information pertaining to search engine optimization and website marketing. You will gain a vast amount of valuable information to use in optimizing and marketing your website or blog by subscribing and reading this content. Our blog is updated at least 3 times a week and sometimes more often. We strive to give out valuable, informative, and the most accurate information possible.

The SEO Basics

Site Structure

Separate your  site structure and content with cascading style sheets (css). Part of site structure is having good navigation. It is important to have a site that is easily navigated.

Meta Tags

Many search engines do not use meta keyword tags in their algorithms but they DO use meta description tags.

Title Tags

Tittle tags should be key word and key phrase rich for the individual page you are optimizing. Do not make your title tags extremely long. Only include the words and phrases that are relevant to that particular page.

Good Content Titles

Headings for your content should also be key word and key phrase rich. Your content headings should be a good description of what the content is about.

Site Content

Content should be well written, unique, and informative. Key word and key phrases should be used very naturally throughout your content.

Optimized Images

Images should be saved in a compressed format such as jpg. gif, or png. Images that are not optimized for the web will be large in file size and cause your pages to load slowly.

xml sitemap

An xml sitemap is different than an on site sitemap. xml sitemaps are submitted to the search engines either automatically or manually. You can install a plugin or code within your website that will automatically submit your xml site map to the search engines when new content is created in your site.

robots.txt file

A robot text file will tell the search engines whether or not they are allowed to index pages within your site. If you have files or folders within your site that you do not want indexed or included in the search engines you can include this in the robots.txt file. Be careful with this file. An incorrectly written file can tell the search engines not to index your site at all and your site will not be indexed or found in any search.

27 Dec 2009

How To Build Linkable Content

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Linkable Content is key to building inbound links that you never have to ask for. Interesting unique content that other sites or people with sites will find useful and link to.

The challenge becomes creating content that people will link to and be able to find. We will address both issues in this article.

Creating Unique Content

Coming up with content that is unique and linkable doesn’t have to be a difficult task. One of the easiest ways to come up with ideas for good content is to research forums and sites that you are related to your content where people ask questions. Find questions that are interesting and haven’t been answered or adequately answered and write an article. Now you have a unique article that can be linked to when it is found.

Getting Your Article Found

Sharing your article will get it found by people looking for the answer. There are hundreds if not thousands of sites to share written content. Sites like e-zines, article submission sites, social media sites like digg, reddit, livejournal, facebook, twitter are all great places to share content.

Always remember to give back. Link to content on other sites that you find relevant and feel would be useful to your readers.

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