Engaging Conversation To Retain Visitors
Why should I stay and read this post?
You must be interested in what the title has to say.
Guide your audience
If they are reading your post they are more than likely looking for the answer. Answer to what? The answer to the question they typed into the search engine. Help them along by stimulating their thought process with other questions related to the answer they may not have posed to themselves. Help them think outside the box. One way to think outside the box to come up with a solution is to pose the problem before the answer. Sometimes we don’t even realize there is a problem to be solved.
I want to tell you a short story I read in my travels through the internet that gave me some real insight to this method of thinking. It’s really is short and well worth the read.
A contractor was designing a housing complex. When the design process was complete the contractor proceeded with the project. A few years later he returned to the complex as he was about to embark on another housing complex project. As he approached he noticed something, the yards had paths to the doorways. By taking notice of this event he decided to approach his next project in a little different manner.
After constructing the new housing complex he decided to leave the sidewalks til last. Coming back to the project a few months after the completion he could see the new paths to the doorways developing. At that point the sidewalks were poured where the paths had been cut into the grass.
If you are reading this sentence then my method worked. Engaging readers in questions and story telling can get the point across and help keep people on your site.