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13 Jun 2010

The 5 Best SEO (Search Engine Optimization) Tips

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I will give my opinion of  the order of importance. My opinions are based on careful observation and 10+ years of experience.

1. First and foremost, unique, relevant, original content. Content is king. Without unique content that your readers will find useful your website or blog will carry no weight in the search engines.

2. Title tag. The title tag is the tag that will show up at the very top of your browser window. This tag should use very specific key words and phrases that relate to the individual pages you are optimizing.

3. Website or blog structure. When talking about structure I am referring to layout, navigation, proper css, proper xhtml,  proper html5 (if used), and any other code properly structured.

4. Headings must be key word rich, not stuffed and must be tagged with the correct h tags. Below I have laid out the six proper heading tags.

<h1>This is heading 1</h1>

<h2>This is heading 2</h2>

<h3>This is heading 3</h3>

<h4>This is heading 4</h4>

<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

5. Links Inbound and outbound. Inbound links are links coming from other sites on the web. These links must come from sites that are in some way related to your site and have a decent page rank of at least pr3 or better. Having links from just any site are not always beneficial to your site SEO.
Outbound links should have some use to your readers. If there is no benefit to your readers there is no sense in having them anyway.

These are just some very basic SEO tips but in my opinion they are the most important. There is much more to SEO.

If you have no interest in performing your own SEO on your website or blog and would like to have a free no obligation evaluation of you site please contact us.

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16 Jan 2010

Formatting Content Headings For SEO

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Content headings need to be textually formatted correctly. By this I mean using the proper tags for headings in your content. A properly formatted heading should use the h1, h2, h3, h4, or h5 tag. Google will hive an h1 more weight than an h5 tag. Format your header tags in the  html and all the rest of your styling in a css file. h tags can not be formatted in a css file. It is not a proper format for css and it will nt validate.
Example:

<h1>content header</h1>

Formatting text is important for your readers to have a larger quick visual of the content that will follow. It is also important for the search spiders to have the same knowledge. it gives the spiders (bots, robots) an idea of what the content will be about. You should also use key words and key phrases in the content headers.

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