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17 Dec 2009

Promote Your Web Site / Blog World Wide for FREE With Social Media

The most useful marketing tool ever has come about through social media. What is social media? Sites like facebook.com, linkedin.com, twitter.com, del.icio.us, digg.com, and youtube.com just to name a few, are all what are called social networking or social bookmarking sites. They are all places to interact with other people and share information and ideas. You can also market your products or sites through these sites with millions of other users.

Signing up for an account and using these sites is free. Every site that gives you the opportunity to interact with large groups of people at no charge are beneficial for including links back to your site or product pages.

Many of these sites like del.icio.us, and digg.com link back to information within your site or blog. Writing unique articles with information related to your site or product and then networking the article to to these sites will also get people backto your site or product.

13 Dec 2009

Blogging to market a website

Do you have something interesting to talk about? Do you have relevant information to your site that people would search for? Then blogging is for you. As we have discussed many times before, link building is important toward the optimization of your site. The more unique relevant articles with back links to your site you have, the more clout your site will carry with the search engines.

29 Nov 2009

Marketing your site through inclusion

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In this article we will focus on marketing your website on the internet through search engines and directories.

Marketing a successful business or information site needs a targeted strategy. Many people are under the misconception that if they build a website they will immediately gain customers for their existing business. Building an online presence should be used as part of an overall marketing plan in conjunction with other means of advertising.

In large, the internet is used for 2 purposes, Information and sales. If an individual comes to your site for information they are researching, or to purchase a product you are selling, they expect to find it quickly and easily. This means, you as a designer or site owner must have a clear and concise navigation system. The navigation must be positioned in a familiar place on the page and not hidden so the visitor has to hunt for it. The information must also be relevant to the key words the visitor has typed into the search engine. This is where seo or search engine optimization comes in. In order for the search engine to index your site correctly you must have a relivant title, a key word meta tag in the head of the html document, and the proper density of key words within the body copy of your page that flows naturally.

Getting your site indexed can be a timely process. In the beginning it may take up to 8 weeks for a search engine to initially crawl your site. Submission to the major search engines such as Google, Yahoo, MSN and directories such as dmoz, an open directory, should take place only after you have properly optimized your site. Because this initial crawl can take a long period of time, you want the information contained in the page to be relevant and listed correctly the first time. Directories such as dmoz are not crawled. They are actually looked at and read through by human beings that determine if the information contained in the pages is relevant.

Adding information to your site on a regular basis is also critical to your visitors and the search engines. Fresh reliable information will keep visitors and search engine crawlers (also called robots) coming back. The lager the amount of relevant information contained in the pages, the more likely it will be your site moves up in the search engine listings.

28 Nov 2009

Should I use social media marketing?

“Social media marketing” is the use of social networks like Twitter, Facebook, Myspace, Linkedin, blogs, wiki or any other type of online media to increase your business’ online visibility. Social marketing is one of the easiest and least expensive (most of the time free) ways to get large amounts of traffic to your site. Let’s face it, the bottom line, marketing is to get people to buy or pay for what you are supplying.

The answer is YES. Creating inbound links to your site for free is always good. Some inbound links can actually be harmful to your search engine ranking. Links that come from link farms (sites that just link to anything) are not good links.

Some links are more beneficial than others. Having links from relevant sites that have higher page ranks like 3 and up are better than being linked on a page that has no page rank. Being linked on pages that are relevant to your site that has no page rank or low page rank are still good to have because you will gain some traffic to your site from these links and they will have no negative effect on your ranking.


28 Nov 2009

Marketing with video

With increased internet speeds for the majority of us, video has become a viable option for marketing on the web. Statistics show about 28% of time U.S. people spend on Google is using YouTube and 35% globally is spent on YouTube. That is a massive amount of time spent viewing video. Many people are very visual verses textual and that is an audience every marketer should use to there advantage.

When marketing with video, as with any marketing campaign, you need to ask yourself why do I need or want video on my website or on other sites? What is my primary objective? Some aspects of a primary objective may be link generation, keyword or key phrase targeted content, additional public recognition, a new product or service, or maybe a combination of all or some of the above mentioned.

Google Video
YouTube
DailyMotion

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