The playing field has changed again. Please take note. This is a VERY IMPORTANT FACTOR in how your website will rank now and in the future. Social networking has become a major factor in how you are ranked and positioned by the search engines; in particular, Google. The Penguin update has made algorithmic changes that affect the way your site is positioned my adding more factors related to your sociability.

Being social is not just about Facebook and Twitter. It includes sites such as Yelp, SuperPages, HotFrog, local directories, forums, Google Places and many others. Interaction on these sites by yourself, clients and customers are what determine how socially active your online presence is portrayed. Positive feedback toward you and your business has a huge effect on how the search engines view your credibility as an individual or business.

Below I will list some of the ways you can become more interactive online and let others help.

• Write articles that you are cited.
• Have people write reviews.
• Use your email signature as a review vehicle.
• Ask people to check in at sites like FourSquare when they visit you.
• Leave feedback for others in social networks.
• Interact on sites like Twitter.

These are just a few examples of social interaction that will help your online presence and enhance your visibility on the internet.

Remember, BE SOCIAL

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