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16 Jul 2011

How Do I Choose Key Words And Phrases For My Web Site Search Engine Optimization (SEO)?

How do I choose a list of  key words and phrases for my site?

This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.

First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.

Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.

Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.

Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.

If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today  for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail

28 Sep 2010

SEO & Marketing Your Website Or Blog

SEO & Marketing

Title Tags:

  • Main title tags should be key word/key phrase rich not stuffed.
  • Title tags should always use h1 or h2 tags.

Creating Content:

  • When creating content it is important to remember key words and key phrases relating to too each individual page.  Your key words and key phrases should be broken down within the categories they will be used.
  • All content must be unique, relevant, and original content.  Content that is taken from other websites is first and foremost is copy right infringement and second is useless for search engine optimization.

Site Structure:

  • Correct site structure using correct h tags, css, and scripting are an essential component for seo.

Images:

  • All images must be optimized for SEO so that your pages load quickly
  • Image format must be 72  dpi and compressed
  • Image formats:  jpg, jpeg, gif, png these are the standard web formats

Links:

  • Inbound
    • Inbound links are links coming from other websites that link to your site.  These links must come from websites that have some relationship to your site.  Example:  Your site is about auto repair, a good related site that is not indirect competition with your site could be a auto parts store.
  • Internal Links
    • These links link to other content within your website. Example: you have written a article and the article is related to web hosting, a partial sentence that has the key words hosting, joomla hosting, or word press hosting should be linked back to your hosting page.

List Building:

  • An essential part of client / potential client relationships consists of  contact on a regular bases.  This keeps your company in the fore front of their mind.  With this being said, it is important to build a contact list.  There are several ways to build list.  Gathering e-mail addresses from your website visitors is one way to build your list.  This list can be used in an e-mail marketing campaign to keep clients / potential clients informed of new products, company news, new techniques, etc.
  • Methods for building your list
    • Newsletter
    • White papers
    • Offering something of value for their e-mail address in return.

Aethetic Marketing:

  • This is a fundamental part of marketing that is often overlooked.  First impressions are lasting impressions.  The appearance of your website reflects the professionalism of your company.
06 Jun 2010

Search Engine Optimization And Why You Gotta Use It

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

11 Jan 2010
03 Dec 2009

Joomla! 1.5 Search Engine Friendly (SEF) URLs

Joomla! 1,5 has a built in function to make your URLs search engine friendly. SEF URLs do not contain ? and a bunch of numbers, instead they are converted to a readable URL that contains hyphens between the words, An example of a SEF URL would be joomla-sef-urls.html all lower case.

To create SEF URLs in Joomla open the Joomla admin in a browser. In the top menu bar go to:  Site > Global Configuration.

joomla_sef

Open Global configuration. Ther will be three tabs, site – system- server Under the tab site on the far right there is a section SEO Settings. All should be changed to YES.

joomla_sef

Now the htaccess.txt file on the root of your Joomla installation must be renamed to .htaccess and re-uploaded to the server via ftp

That’s it.

Your URLs now should look like this:

http://dezinezone2002.com/welcome/tutorials/illustrator/create-a-vector-logo-in-illustrator.html

29 Nov 2009

Marketing your site through inclusion

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In this article we will focus on marketing your website on the internet through search engines and directories.

Marketing a successful business or information site needs a targeted strategy. Many people are under the misconception that if they build a website they will immediately gain customers for their existing business. Building an online presence should be used as part of an overall marketing plan in conjunction with other means of advertising.

In large, the internet is used for 2 purposes, Information and sales. If an individual comes to your site for information they are researching, or to purchase a product you are selling, they expect to find it quickly and easily. This means, you as a designer or site owner must have a clear and concise navigation system. The navigation must be positioned in a familiar place on the page and not hidden so the visitor has to hunt for it. The information must also be relevant to the key words the visitor has typed into the search engine. This is where seo or search engine optimization comes in. In order for the search engine to index your site correctly you must have a relivant title, a key word meta tag in the head of the html document, and the proper density of key words within the body copy of your page that flows naturally.

Getting your site indexed can be a timely process. In the beginning it may take up to 8 weeks for a search engine to initially crawl your site. Submission to the major search engines such as Google, Yahoo, MSN and directories such as dmoz, an open directory, should take place only after you have properly optimized your site. Because this initial crawl can take a long period of time, you want the information contained in the page to be relevant and listed correctly the first time. Directories such as dmoz are not crawled. They are actually looked at and read through by human beings that determine if the information contained in the pages is relevant.

Adding information to your site on a regular basis is also critical to your visitors and the search engines. Fresh reliable information will keep visitors and search engine crawlers (also called robots) coming back. The lager the amount of relevant information contained in the pages, the more likely it will be your site moves up in the search engine listings.

29 Nov 2009

Do I need a Google sitemap?

Site maps are like a road map. They help to guide through our sites. There is question whether or not a Google sitemap is necessary. Google sitemaps are different than a normal site map your would have for your visitors. A Google sitemap is a raod map for Google to find and index pages within your site that otherwise may be difficult to find or take a long time for the crawlers to locate.  If a site is well structured within the guidlines of Google it may not be imperitive to have a site map but for a site that is brand new it is a great way to help your pages get indexed.

There are several formats for submitting a Google site map. These include .rss, .txt, and .xml are three ways to format a site map. In my opinion an xml file is the best way to submit the site map. Below I will lay out the format for an .xml file.

<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset
<url>
<loc>http://yoursite.com/</loc>
<lastmod>2009-11-20T03:02:43+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>1.00</priority>
</url>
</urlset>

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