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16 Jul 2011

How Do I Choose Key Words And Phrases For My Web Site Search Engine Optimization (SEO)?

How do I choose a list of  key words and phrases for my site?

This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.

First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.

Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.

Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.

Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.

If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today  for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail

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06 Jun 2010

Search Engine Optimization And Why You Gotta Use It

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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.

Search Engine Optimization or SEO is a term widely used today by many e-commerce sites.  For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.

So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.

So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.

You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.

Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.

Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.

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28 Jan 2010
25 Jan 2010

Google Using Rich Snippets In Search Results

Google has changed the SERP results on its pages to include bold text snippets of information on some results.

As you can see the answer is now in the search engine page result (SERO)

Search for: How large was the titanic

SERP:
WikiAnswers – How large was the titanic

Titanic question: How large was the titanic? The Titanic was 882 feet 8 inches long, 92 feet 6 inches in breadth. Her designed waterline was 34 feet,
wiki.answers.com/Q/How_large_was_the_titanicCachedSimilar

This could have an adverse effect on click through rates for a website unless the algorithms somehow count page views of the SERP as if it were clicked and the page actually visited. If people can get the information they are looking for in a snippet from the SERP then it may have an effect on what else they may find within that site if they actually had to open the page.
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16 Jan 2010

Formatting Content Headings For SEO

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Content headings need to be textually formatted correctly. By this I mean using the proper tags for headings in your content. A properly formatted heading should use the h1, h2, h3, h4, or h5 tag. Google will hive an h1 more weight than an h5 tag. Format your header tags in the  html and all the rest of your styling in a css file. h tags can not be formatted in a css file. It is not a proper format for css and it will nt validate.
Example:

<h1>content header</h1>

Formatting text is important for your readers to have a larger quick visual of the content that will follow. It is also important for the search spiders to have the same knowledge. it gives the spiders (bots, robots) an idea of what the content will be about. You should also use key words and key phrases in the content headers.

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14 Jan 2010
10 Jan 2010
10 Jan 2010

What Is A SERP And Why Should You Care?

If you own a business and have a website you should know what they are and care about SERPs, the acronym for Search Engine Results Page. The result of  a word or phrase query in a search engine like Google, Yahoo, or Bing is a SERP.

When a person searches the web they type key words in a search box in hopes of getting the results they are looking for. The search engine will sift through thousands, tens of thousands, if not millions of websites to give the most relevant, and up to date information through it’s algorithms.

In the past few months the SERPs have been quite erratic for some sites. Pages have been up, down and all over the board. Speculation has it that the Google caffeine update is the culprit. Matt Cutts: Gadgets, Google, and SEO discusses the update on his blog in a video interview with Mike McDonald from WebProNews. The update has been taking place for several months now but the dust still hasn’t settled.

This is a major update for Google and should be watched very closely by the SEO industry. One of the factors I have noticed is how the structure of websites has a direct effect on SERP. Pages that ranked well in 2007 – 2008 and early 2009 that were built with what now is old school technology, are falling behind in the search results.

In my opinion, the algorithm changes that are in the caffeine update directly reflect site structure and load time of sites. The more sites search engines have to query, the faster they need to access the data within those sites. If the code is heavy and disorganized it slows down the indexing process. This is having a direct affect on the SERP.

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