If You Own A Web Site You Should Be Blogging
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With the Google Caffeine Update complete as of June 08-2010 it has become more important than ever to update content on a regular basis.
Watch this video.
Below is a quote from The Official Google Webmaster Blog.
Today, we’re announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links to relevant content much sooner after it is published than was possible ever before.
With this being said it is apparent that real-time information has become a very important factor in what will show up at the top of the SERPs. Of course these types of search positioning will be short lived as new and more relivant information comes available.That is why it has become important to blog on a regular basis.
If your blog posts have fresh, new, unique and relevant information for a search query you are more likely to position better in the SERRPs Having links to information or products inyour main site also have a better chance of being read in your blog posts.