The most important element of any website or blog is CONTENT. Unique content is always going to be king. The second most important is NAVIGATION. A well organized website allows your visitors to find what they are looking for quickly. If a site has a poor navigation system it reduces the likelihood potential customers or clients will stay on your site. Well structured navigation will also help the search engines to index the pages throughout your site.
Planning your website structure prior to developing can help eliminate the need for restructuring later on. To create an effective navigation system ask yourself these questions first:
- Who am I building the site for? (Clients, Customers, Informational, etc)
- What do I want to accomplish by building a site?
- Where do I want my visitors to ultimately end up on my site?
- When a visitor shows up will they find what they need?
- Why did a visitor come to my site?
These questions, when answered, will help you determine what type of content you need/want and help you organize the content through navigation.
Navigation does not just refer to menus on your website or blog, it also refers to links throughout your site in the content or articles themselves. These links are part of your “Internal Linking System” and are essential to a well structured website. When setting up internal links think about the key words and phrases people will use to search for you or your products and use these within your links to assist in SEO also.
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