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23 Apr 2011

How Do I Market My Business Online?

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Know your goals

Creating a set of  initial goals will help to stay focused. This task will take some time to complete by researching your niche and seeing what works for others within your own market. You may also want to work “outside the box” and come up with one or two unique marketing strategies that  can be specific to your industry.

An Important Note:
When writing articles don’t forget the five (5) basic principals of Writing, Who, What , Where, When, and Why. These will give you a good initial starting point for article writing.

There are many other ways to market online but here are some examples of ways to market.

  • SEO Strategies
    • Well thought out easy to use navigation
    • Create unique, targeted, well written content
    • Use correct h tags
    • Use meta Tags
      • description tag
      • etc.
    • Use good title tags
      • different on every page
      • include relevant key words and phrases
    • Well targeted article titles
    • etc.
    • Be sure to include alt tags in images
    • Use anchor text within links (internal or external)
    • Create a sitemap (for users and an xml version for search engines
  • Linking
    • request reciprocal links
    • submit to major directories These are different than the actual search engine.
      • Google Directory
      • Yahoo Directory
      • DMOZ
      • etc.
    • etc.

Stay focused on your goals

Once you have set goals try to stay with those choices, at least for a predefined period of time. Switching your goals and not giving ample time for your goals to mature will only have you running in circles. These strategies take time. None of this happens over night.

Plan on investing time in your plan

Time is critical to any business and how we spend that time is very important. Having a well constructed time frame for accomplishing tasks will assist you in actually getting these tasks done in a timely manner. Set aside a routine time to write articles, social network, and general interaction online for marketing purposes.

Analyze your efforts

Knowing whether or not your techniques are actually working is critical in determining whether or not you should continue with the strategy after the time frame you ave allotted. Using an Analytic software can assist in tracking these type of statistics.

Do not give up on your main goal/s

Keep focused on your goal/s. What is your ultimate goal? To sell? To inform? To brand? Find your goal and Stay focused.

We are always here to help. If you are in need of a professional team to assist  your with your online presence please consider contacting us.

11 Jun 2010

Google Caffeine Update Is Complete 06-08 2010

The web has changed and so has the way Google indexes and serves up web pages. Read the evidence in Google’s official webmaster blog.

http://googlewebmastercentral.blogspot.com/2010/06/our-new-search-index-caffeine.html

After reading this article in Google’s blog you may have a better understanding of the importance of real-time relevant information that comes from regularly updated sites such as news sites and BLOGS.

Yes, blogs have become a very important factor in SEO for your main site. Creating links in your blog that relate to information in your main site can be very beneficial not only to the indexing of your blog but also the indexing and positioning (SERPS) of your main site also through relevant linking.

Social media has also become a perfect place for search engines to index real-time relevant information also. Many people build main websites and never change content. This means the information in these pages can become outdated and not as relevant as information posted in a twitter post, on a facebook fan page, or on your linkedin pages.

The Caffeine update is complete and will change the way your pages are indexed and ranked in the search engines.

10 Feb 2010

The Growing Influence of Social Media

Peter Horrocks – New director of
BBC Global News

Journalists were told to use social media sites.

Read the full story

This isn’t just a kind of fad from someone who’s an enthusiast of technology. I’m afraid you’re not doing your job if you can’t do those things. It’s not discretionary”, he is quoted as saying in the BBC in-house weekly Ariel.

As you can see, social media has taken another step forward as being a long lasting endeavor rather than a passing fad.

Be aware, social media WILL have an even bigger impact on (SEO) Search Engine Optimization in 2010. For those of you not taking this new frontier seriously, be ready to be left behind. Read our article on Google and real time search.

17 Dec 2009

Promote Your Web Site / Blog World Wide for FREE With Social Media

The most useful  marketing tool ever has come about through social media. What is social media? Sites like facebook.com, linkedin.com, twitter.com, del.icio.us, digg.com, and  youtube.com just to name a few, are all what are called social networking or social bookmarking sites. They are all places to interact with other people and share information and ideas. You can also market your products or sites through these sites with millions of other users.

Signing up for an account and using these sites is free. Every site that gives you the opportunity to interact with large groups of people at no charge are beneficial for including links back to your site or product pages.

Many of these sites like del.icio.us, and digg.com link back to information within your site or blog. Writing unique articles with information related to your site or product and then networking the article  to to these sites will also get people backto your site or product.

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