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20 Mar 2011

Content – Unique Content Is Most Important

Fresh relevant unique content is key to any website or blog optimization. If you want to stand out in the crowd you must be different. Trying to create content that is interesting and informative that hasn’t already been beat to death on other sites can be very challenging. Changing your thought process while writing an article can help you be a bit more creative.

One method is to ask questions and and then give a detailed answer. Always try to think of the 5 Ws; Who, What, Where, When, and Why. This can help set up a format for asking yourself the questions.

Always summarize at the end of your article. Give a definitive overview. This  will help put your entire article in perspective for your audience and enable them to assess what they have read. Having an overview also reiterates the conversation within the article. Having read something more than once also helps the element of retention.

So to summarize, always use fresh, unique, relevant content. Have a plan of attack when beginning to write your article, and always summarize what you have written.

 

13 Jun 2010

The 5 Best SEO (Search Engine Optimization) Tips

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I will give my opinion of  the order of importance. My opinions are based on careful observation and 10+ years of experience.

1. First and foremost, unique, relevant, original content. Content is king. Without unique content that your readers will find useful your website or blog will carry no weight in the search engines.

2. Title tag. The title tag is the tag that will show up at the very top of your browser window. This tag should use very specific key words and phrases that relate to the individual pages you are optimizing.

3. Website or blog structure. When talking about structure I am referring to layout, navigation, proper css, proper xhtml,  proper html5 (if used), and any other code properly structured.

4. Headings must be key word rich, not stuffed and must be tagged with the correct h tags. Below I have laid out the six proper heading tags.

<h1>This is heading 1</h1>

<h2>This is heading 2</h2>

<h3>This is heading 3</h3>

<h4>This is heading 4</h4>

<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

5. Links Inbound and outbound. Inbound links are links coming from other sites on the web. These links must come from sites that are in some way related to your site and have a decent page rank of at least pr3 or better. Having links from just any site are not always beneficial to your site SEO.
Outbound links should have some use to your readers. If there is no benefit to your readers there is no sense in having them anyway.

These are just some very basic SEO tips but in my opinion they are the most important. There is much more to SEO.

If you have no interest in performing your own SEO on your website or blog and would like to have a free no obligation evaluation of you site please contact us.

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22 Jan 2010

Write Compelling Content For Opt-In List Building

Getting potential clients / customers to your site is only half the battle. Once your have them there you have to keep them there.

Give them what they want. Cater to there needs. Ask them what else they would like. Be sincere in wanting to be of assistance. Write compelling persuasive  content that will keep them focused on their initial purpose for visiting your site.

To build your opt-in list you must do the same. Offer useful information and content that is unique. If you expect someone to give you an e-mail address you have to offer them something that they will find useful. The ultimate goal is not to sell your product or service, it is to build a customer /client relationship and trust.

Remember, if you are an e-mail marketer you must adhere to the Anti-Spam Laws.

27 Dec 2009

How To Build Linkable Content

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Linkable Content is key to building inbound links that you never have to ask for. Interesting unique content that other sites or people with sites will find useful and link to.

The challenge becomes creating content that people will link to and be able to find. We will address both issues in this article.

Creating Unique Content

Coming up with content that is unique and linkable doesn’t have to be a difficult task. One of the easiest ways to come up with ideas for good content is to research forums and sites that you are related to your content where people ask questions. Find questions that are interesting and haven’t been answered or adequately answered and write an article. Now you have a unique article that can be linked to when it is found.

Getting Your Article Found

Sharing your article will get it found by people looking for the answer. There are hundreds if not thousands of sites to share written content. Sites like e-zines, article submission sites, social media sites like digg, reddit, livejournal, facebook, twitter are all great places to share content.

Always remember to give back. Link to content on other sites that you find relevant and feel would be useful to your readers.

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