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17 Jan 2010

Search Engine Optimization (SEO) Basics

Before I begin, let me make something perfectly clear. Write your content for your readers, clients, and customers first and the search engines second.

Your readers are the ones interested in the content you have to offer. If they have a hard time understanding the concept of your content then they will find another source that suits them better and you will loose them forever.

Read all of our content within this blog. It only contains information pertaining to search engine optimization and website marketing. You will gain a vast amount of valuable information to use in optimizing and marketing your website or blog by subscribing and reading this content. Our blog is updated at least 3 times a week and sometimes more often. We strive to give out valuable, informative, and the most accurate information possible.

The SEO Basics

Site Structure

Separate your  site structure and content with cascading style sheets (css). Part of site structure is having good navigation. It is important to have a site that is easily navigated.

Meta Tags

Many search engines do not use meta keyword tags in their algorithms but they DO use meta description tags.

Title Tags

Tittle tags should be key word and key phrase rich for the individual page you are optimizing. Do not make your title tags extremely long. Only include the words and phrases that are relevant to that particular page.

Good Content Titles

Headings for your content should also be key word and key phrase rich. Your content headings should be a good description of what the content is about.

Site Content

Content should be well written, unique, and informative. Key word and key phrases should be used very naturally throughout your content.

Optimized Images

Images should be saved in a compressed format such as jpg. gif, or png. Images that are not optimized for the web will be large in file size and cause your pages to load slowly.

xml sitemap

An xml sitemap is different than an on site sitemap. xml sitemaps are submitted to the search engines either automatically or manually. You can install a plugin or code within your website that will automatically submit your xml site map to the search engines when new content is created in your site.

robots.txt file

A robot text file will tell the search engines whether or not they are allowed to index pages within your site. If you have files or folders within your site that you do not want indexed or included in the search engines you can include this in the robots.txt file. Be careful with this file. An incorrectly written file can tell the search engines not to index your site at all and your site will not be indexed or found in any search.

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16 Jan 2010

Formatting Content Headings For SEO

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Content headings need to be textually formatted correctly. By this I mean using the proper tags for headings in your content. A properly formatted heading should use the h1, h2, h3, h4, or h5 tag. Google will hive an h1 more weight than an h5 tag. Format your header tags in the  html and all the rest of your styling in a css file. h tags can not be formatted in a css file. It is not a proper format for css and it will nt validate.
Example:

<h1>content header</h1>

Formatting text is important for your readers to have a larger quick visual of the content that will follow. It is also important for the search spiders to have the same knowledge. it gives the spiders (bots, robots) an idea of what the content will be about. You should also use key words and key phrases in the content headers.

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