In this article we will discuss the basics of website search engine optimization and give a checklist for web site owners (business or personal) to guide them through the optimization process.
Below you will find questions to ask yourself and put down on paper prior to speaking with a professional search engine optimizer. Try to answer these questions for yourself. Bring this list with you when you meet with your perspective SEO. Having these answers will help your optimization process go much smoother.
Search Engine Optimization (SEO)
What techniques will be used for optimization?
What will my role be in optimization of my site?
What are my target market(s)?
What key words or phrases am I optimizing for?
Are my key word choices realistic?
Is my content key word rich but not stuffed?
What will we do for market research?
What is the cost for this service?
How long does it take to optimize my site?
How can I monitor the results of optimization?
Are breadcrumbs used in my web site?
Social Media Optimization (SMO)
What resources or articles will my readers link to?
Should I Link to other peoples site that are equally useful sites with relevant unique content?
What types of social media sites should I use?
How often should I submit information the social media sites?
Search Engine Friendly (SEF)
Is my website search engine friendly?
Do I have the correct tags in the head of my code?
Are my content titles correct?
Are my urls sef?
Is my code sef
Am I using cascading style sheets (css) to separate code and content?
This is just a base for questioning yourself and your SEO. The more information you gain about SEO the more useful you will be in the optimization of your web site or Blog.