10 Jan

Google Caffeine Update And Real-Time Search Results. When Will The Shaking Stop?

Real time search results are just a small part of the restructuring of Google search technology but may have a huge affect on who gets indexed at the top and how fast. How will real-time search results affect SERP and organic search results? Lets take a look at where the real-time search results will be placed on the page.

According to Amit Singhal Google Fellow, Google will build a section in the search results called “latest results”. This section will contain live updates from people on popular sites like Twitter and FriendFeed, as well as headlines from news and blog posts published just seconds before.

To carry out this venture Google announced on December 07 – 2009 it had partnered with Facebook, MySpace, FriendFeed, Jaiku and Identi.ca — along with Twitter, which they had announced a couple week prior.

An interesting aspect of real-time search is the ability to spam. How will Google address this issue? As will all SEO issues we will keep a close eye on where real-time search goes.


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