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16 Jul 2011

How Do I Choose Key Words And Phrases For My Web Site Search Engine Optimization (SEO)?

How do I choose a list of  key words and phrases for my site?

This is a question many clients ask and is a reasonable question. Often a web site owner will not think outside the box for search words that may find new customers or clients. Below I will list several ways to process a full list of viable key words for your business.

First write down the list of key words and phrases you would use to find your business. Have several other people to do the same. Ask as many different types of people as possible to do this for you. Choose the people you ask by age, sex, demographics, and any other variable that may suit your business.

Enter searches into a search engine like Google, Bing, or Yahoo and see if competing businesses come up.

Use your search words and phrases to do a search and research the companies that come up by reading through the content on their pages, paying close attention to key words and phrases that would relate to your business. You will be surprised at the words you may have never considered.

Use a key word generator tool to help in this process Google has a great tool for AdWords campaign that works very well. You can find the tool HERE.

If you are in need of Search Engine Optimization (SEO) and are looking for a company that has the experience and knowledge to place you where you want to be in an organic search, contact DeZineZone today  for a free no obligation consultation and quote 1-877-578-4591 or send us an e-mail

14 Apr 2011

The Website / Blog Optimization Ckeck List

In this article we will discuss the basics of website search engine optimization and give a checklist for web site owners (business or personal) to guide them through the optimization process.

Below you will find questions to ask yourself and put down on paper prior to speaking with a professional search engine optimizer. Try to answer these questions for yourself. Bring this list with you when you meet with your perspective SEO. Having these answers will help your optimization process go much smoother.

Search Engine Optimization (SEO)

  • What techniques will be used for optimization?
  • What will my role be in optimization of my site?
  • What are my target market(s)?
  • What key words or phrases am I optimizing for?
  • Are my key word choices realistic?
  • Is my content key word rich but not stuffed?
  • What will we do for market research?
  • What is the cost for this service?
  • How long does it take to optimize my site?
  • How can I monitor the results of optimization?
  • Are breadcrumbs used in my web site?

    • Social Media Optimization (SMO)

  • What resources or articles will my readers link to?
  • Should I Link to other peoples site that are equally useful sites with relevant unique content?
  • What types of social media sites should I use?
  • How often should I submit information the social media sites?

    • Search Engine Friendly (SEF)

  • Is my website search engine friendly?
  • Do I have the correct tags in the head of my code?
  • Are my content titles correct?
  • Are my urls sef?
  • Is my code sef
  • Am I using cascading style sheets (css) to separate code and content?

    • This is just a base for questioning yourself and your SEO. The more information you gain about SEO the more useful you will be in the optimization of your web site or Blog.

    17 Jan 2010

    Search Engine Optimization (SEO) Basics

    Before I begin, let me make something perfectly clear. Write your content for your readers, clients, and customers first and the search engines second.

    Your readers are the ones interested in the content you have to offer. If they have a hard time understanding the concept of your content then they will find another source that suits them better and you will loose them forever.

    Read all of our content within this blog. It only contains information pertaining to search engine optimization and website marketing. You will gain a vast amount of valuable information to use in optimizing and marketing your website or blog by subscribing and reading this content. Our blog is updated at least 3 times a week and sometimes more often. We strive to give out valuable, informative, and the most accurate information possible.

    The SEO Basics

    Site Structure

    Separate your  site structure and content with cascading style sheets (css). Part of site structure is having good navigation. It is important to have a site that is easily navigated.

    Meta Tags

    Many search engines do not use meta keyword tags in their algorithms but they DO use meta description tags.

    Title Tags

    Tittle tags should be key word and key phrase rich for the individual page you are optimizing. Do not make your title tags extremely long. Only include the words and phrases that are relevant to that particular page.

    Good Content Titles

    Headings for your content should also be key word and key phrase rich. Your content headings should be a good description of what the content is about.

    Site Content

    Content should be well written, unique, and informative. Key word and key phrases should be used very naturally throughout your content.

    Optimized Images

    Images should be saved in a compressed format such as jpg. gif, or png. Images that are not optimized for the web will be large in file size and cause your pages to load slowly.

    xml sitemap

    An xml sitemap is different than an on site sitemap. xml sitemaps are submitted to the search engines either automatically or manually. You can install a plugin or code within your website that will automatically submit your xml site map to the search engines when new content is created in your site.

    robots.txt file

    A robot text file will tell the search engines whether or not they are allowed to index pages within your site. If you have files or folders within your site that you do not want indexed or included in the search engines you can include this in the robots.txt file. Be careful with this file. An incorrectly written file can tell the search engines not to index your site at all and your site will not be indexed or found in any search.

    14 Jan 2010
    10 Jan 2010

    What Is A SERP And Why Should You Care?

    If you own a business and have a website you should know what they are and care about SERPs, the acronym for Search Engine Results Page. The result of  a word or phrase query in a search engine like Google, Yahoo, or Bing is a SERP.

    When a person searches the web they type key words in a search box in hopes of getting the results they are looking for. The search engine will sift through thousands, tens of thousands, if not millions of websites to give the most relevant, and up to date information through it’s algorithms.

    In the past few months the SERPs have been quite erratic for some sites. Pages have been up, down and all over the board. Speculation has it that the Google caffeine update is the culprit. Matt Cutts: Gadgets, Google, and SEO discusses the update on his blog in a video interview with Mike McDonald from WebProNews. The update has been taking place for several months now but the dust still hasn’t settled.

    This is a major update for Google and should be watched very closely by the SEO industry. One of the factors I have noticed is how the structure of websites has a direct effect on SERP. Pages that ranked well in 2007 – 2008 and early 2009 that were built with what now is old school technology, are falling behind in the search results.

    In my opinion, the algorithm changes that are in the caffeine update directly reflect site structure and load time of sites. The more sites search engines have to query, the faster they need to access the data within those sites. If the code is heavy and disorganized it slows down the indexing process. This is having a direct affect on the SERP.

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