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25 Jun 2011

How To Make Money With Google – The Truth

Everyone wants to make money. Right? Well people make money, and lots of it everyday on the Internet. One way to monetize your own personal websites and blogs is through advertising for other people on YOUR OWN websites and blogs. The ad to the left is a Google Adsense. Adsense Ads help  pay for the operation of this blog. Google has a program just for that purpose. It’s called Adsense. Anyone that has a Google account has probably at least heard of Adsense. If your don’t have a Google account you can get one here.

Personal sites can include your own unique url website, blogs, or just ezine articles that you publish with good relevant information that people would be interested in. Good content is key to any ad campaign.

How it’s done

In plain easy to understand terms I will describe the process.

The three elements you will need are an Adsense account through Google,, a web page to put your content on, and GOOD CONTENT. I can’t stress enough the importance of good content.

To get an Adsense account you need to have a Google account. Get one here
Then sign up for the Adsense account.. You must be approved and it takes a few weeks.

If you own a web page, blog, or website you already have a place for your content. If you don’t, you can get Blogger at Google . Blogger is  free blogging software  that you can create pages with. Blogging is nothing more than a web log of information.

If you prefer a more professional blogging platform such as WordPress you can get it here. The software installation is free with your paid hosting that you can get here.

Once you have your content written you can go into your Adsense account and and create your ads to place on your pages. When you are done with your ad type the html code will be generated. Insert the generated code into your pages and your done.

11 Jun 2010

Google Caffeine Update Is Complete 06-08 2010

The web has changed and so has the way Google indexes and serves up web pages. Read the evidence in Google’s official webmaster blog.

http://googlewebmastercentral.blogspot.com/2010/06/our-new-search-index-caffeine.html

After reading this article in Google’s blog you may have a better understanding of the importance of real-time relevant information that comes from regularly updated sites such as news sites and BLOGS.

Yes, blogs have become a very important factor in SEO for your main site. Creating links in your blog that relate to information in your main site can be very beneficial not only to the indexing of your blog but also the indexing and positioning (SERPS) of your main site also through relevant linking.

Social media has also become a perfect place for search engines to index real-time relevant information also. Many people build main websites and never change content. This means the information in these pages can become outdated and not as relevant as information posted in a twitter post, on a facebook fan page, or on your linkedin pages.

The Caffeine update is complete and will change the way your pages are indexed and ranked in the search engines.

10 Jan 2010

What Is A SERP And Why Should You Care?

If you own a business and have a website you should know what they are and care about SERPs, the acronym for Search Engine Results Page. The result of  a word or phrase query in a search engine like Google, Yahoo, or Bing is a SERP.

When a person searches the web they type key words in a search box in hopes of getting the results they are looking for. The search engine will sift through thousands, tens of thousands, if not millions of websites to give the most relevant, and up to date information through it’s algorithms.

In the past few months the SERPs have been quite erratic for some sites. Pages have been up, down and all over the board. Speculation has it that the Google caffeine update is the culprit. Matt Cutts: Gadgets, Google, and SEO discusses the update on his blog in a video interview with Mike McDonald from WebProNews. The update has been taking place for several months now but the dust still hasn’t settled.

This is a major update for Google and should be watched very closely by the SEO industry. One of the factors I have noticed is how the structure of websites has a direct effect on SERP. Pages that ranked well in 2007 – 2008 and early 2009 that were built with what now is old school technology, are falling behind in the search results.

In my opinion, the algorithm changes that are in the caffeine update directly reflect site structure and load time of sites. The more sites search engines have to query, the faster they need to access the data within those sites. If the code is heavy and disorganized it slows down the indexing process. This is having a direct affect on the SERP.

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