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20 Mar 2011

Content – Unique Content Is Most Important

Fresh relevant unique content is key to any website or blog optimization. If you want to stand out in the crowd you must be different. Trying to create content that is interesting and informative that hasn’t already been beat to death on other sites can be very challenging. Changing your thought process while writing an article can help you be a bit more creative.

One method is to ask questions and and then give a detailed answer. Always try to think of the 5 Ws; Who, What, Where, When, and Why. This can help set up a format for asking yourself the questions.

Always summarize at the end of your article. Give a definitive overview. This  will help put your entire article in perspective for your audience and enable them to assess what they have read. Having an overview also reiterates the conversation within the article. Having read something more than once also helps the element of retention.

So to summarize, always use fresh, unique, relevant content. Have a plan of attack when beginning to write your article, and always summarize what you have written.

 

13 Jun 2010

The 5 Best SEO (Search Engine Optimization) Tips

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I will give my opinion of  the order of importance. My opinions are based on careful observation and 10+ years of experience.

1. First and foremost, unique, relevant, original content. Content is king. Without unique content that your readers will find useful your website or blog will carry no weight in the search engines.

2. Title tag. The title tag is the tag that will show up at the very top of your browser window. This tag should use very specific key words and phrases that relate to the individual pages you are optimizing.

3. Website or blog structure. When talking about structure I am referring to layout, navigation, proper css, proper xhtml,  proper html5 (if used), and any other code properly structured.

4. Headings must be key word rich, not stuffed and must be tagged with the correct h tags. Below I have laid out the six proper heading tags.

<h1>This is heading 1</h1>

<h2>This is heading 2</h2>

<h3>This is heading 3</h3>

<h4>This is heading 4</h4>

<h5>This is heading 5</h5>
<h6>This is heading 6</h6>

5. Links Inbound and outbound. Inbound links are links coming from other sites on the web. These links must come from sites that are in some way related to your site and have a decent page rank of at least pr3 or better. Having links from just any site are not always beneficial to your site SEO.
Outbound links should have some use to your readers. If there is no benefit to your readers there is no sense in having them anyway.

These are just some very basic SEO tips but in my opinion they are the most important. There is much more to SEO.

If you have no interest in performing your own SEO on your website or blog and would like to have a free no obligation evaluation of you site please contact us.

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24 Jan 2010

Duplicate Content – Penalty Or Not?

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Having duplicate content is a huge penalty in the search engines. FALSE!

Duplicate content is information that is the same or very similar to other content on your site or other sites on the web. You can end up with duplicate content on your site and not even know it. It’s important to check your site to make sure you have unique relevant content and your pages are not duplicated. Old content from previous versions of your site that was not removed or redirected with a 301 redirect can cause duplicate content. read more

10 Jan 2010

What Is A SERP And Why Should You Care?

If you own a business and have a website you should know what they are and care about SERPs, the acronym for Search Engine Results Page. The result of  a word or phrase query in a search engine like Google, Yahoo, or Bing is a SERP.

When a person searches the web they type key words in a search box in hopes of getting the results they are looking for. The search engine will sift through thousands, tens of thousands, if not millions of websites to give the most relevant, and up to date information through it’s algorithms.

In the past few months the SERPs have been quite erratic for some sites. Pages have been up, down and all over the board. Speculation has it that the Google caffeine update is the culprit. Matt Cutts: Gadgets, Google, and SEO discusses the update on his blog in a video interview with Mike McDonald from WebProNews. The update has been taking place for several months now but the dust still hasn’t settled.

This is a major update for Google and should be watched very closely by the SEO industry. One of the factors I have noticed is how the structure of websites has a direct effect on SERP. Pages that ranked well in 2007 – 2008 and early 2009 that were built with what now is old school technology, are falling behind in the search results.

In my opinion, the algorithm changes that are in the caffeine update directly reflect site structure and load time of sites. The more sites search engines have to query, the faster they need to access the data within those sites. If the code is heavy and disorganized it slows down the indexing process. This is having a direct affect on the SERP.

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