Fresh relevant unique content is key to any website or blog optimization. If you want to stand out in the crowd you must be different. Trying to create content that is interesting and informative that hasn’t already been beat to death on other sites can be very challenging. Changing your thought process while writing an article can help you be a bit more creative.
One method is to ask questions and and then give a detailed answer. Always try to think of the 5 Ws; Who, What, Where, When, and Why. This can help set up a format for asking yourself the questions.
Always summarize at the end of your article. Give a definitive overview. This will help put your entire article in perspective for your audience and enable them to assess what they have read. Having an overview also reiterates the conversation within the article. Having read something more than once also helps the element of retention.
So to summarize, always use fresh, unique, relevant content. Have a plan of attack when beginning to write your article, and always summarize what you have written.