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18 Apr 2018

U.S. and EU Compliance: General Data Protection Regulation (GDPR)

Do United States (U.S.) based websites need to be GDPR Compliant?

The short answer is YES. Owning, managing and running a website in the United States does not make you exempt to the General Data Protection Regulation (GDPR) being enforced in the European Union (EU) starting May 25th 2018. As of that date, anyone doing business with or collecting data from any EU citizen MUST be in compliance with the GDPR. If there is one thing that people know about the GDPR it’s that fines (administrative fines) can go up to 20 million or 4 percent of annual global (note global!) turnover, whichever of both is highest. At the time of this article being written (04-23-2018) 20 million = $24472160.00 USD. At present there are 28 countries in the EU

Understanding as a U.S. based site owner what your responsibilities in regards to EU citizens data are is critical. As you can see above the fines can be astronomical and could bankrupt a small company. I’m sure you are wondering what your responsabilities are and how to become compliant. There is no blanket formula but there are certain general areas that need to be addressed. Below I will list a few key points concerning the GDPR.

Info below from business.com

  • “Consent
    • GDPR stresses consent above all else. In fact, that’s really the entire point. While obtaining data, consent needs to be explicit, crystal clear and corroborative. According to Article 4 of GDPR, consent is defined as: “Any freely given, specific, informed and unambiguous indication of his or her wishes by which the data subject, either by statement or by a clear affirmative action, signifies agreement to personal data relating to them being processed.”In addition, while dealing with data of children under 16, parental consent is necessary. Moreover, citizens of the EU can have their personal data erased if the company doesn’t require it for the initial purpose of collection anymore.
  • Cookie Usage
    • All database driven websites and even some static website use cookies. Cookies are little text files stored on your computer that do many things when it comes to saving data such as analytic data, saving password information, and identifying certain content, or individuals demographics among others. Citizens of the EU must be able to identify and eliminate this type of stored data. In other words, “the right to be forgotten”.
  • Notification of data breach
    • If a data breach occurs, the supervisory authority needs to be informed within 72 hours of the happening. If the privacy of any EU citizens is at risk, they need to be notified as well. Starting this May, you’ll need to be vigilant and acutely aware of any actual or potential data breaches that may impact customers or individuals located in the EU.
  • Right to be forgotten
    • Pursuant to Article 17 of GDPR, every individual reserves the right to ask for the deletion of their personal data in situations when the data is no longer required: ” … in relation to the purposes for which it was initially collected or otherwise processed.”With this in mind, be prepared for any customers you might have in the EU to request that you remove any information you have stored pertaining to them. “

GDPR can be your competitive edge

Customers and clients love to feel companies they are doing business with really care. One of the biggest concerns people have online today is their information privacy. That’s where the EU have built from the ground up the (General Data Protection RegulationGDPR)Everyone collects data on us today from huge companies like Google, Facebook, and Amazon to small the small Mom and Pop online stores. Who has your data and what they do with it is always on our minds. It’s used everywhere from keeping us logged into a site to marketing our everyday products to us.

Being compliant not only protects us when EU citizens and businesses access our sites, but also can give us that competitive edge. People are much more at ease with transparency. It lets the individual or business accessing your site know you genuinely care about their privacy. Contact us, we can help you become compliant. There is no one shoe fits all solution to this undertaking. Every business and website has unique issues to overcome but there are a few basic elements as described above. These are the issues we will address to get started with becoming compliant.

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28 Jan 2012

Website Navigation And SEO

The most important element of any website or blog is CONTENT. Unique content is always going to be king. The second most important is NAVIGATION. A well organized website allows your visitors to find what they are looking for quickly. If a site has a poor navigation system it reduces the likelihood potential customers or clients will stay on your site. Well structured navigation will also help the search engines to index the pages throughout your site.

Planning your website structure prior to developing can help eliminate the need for restructuring later on. To create an effective navigation system ask yourself these questions first:

  • Who am I building the site for? (Clients, Customers, Informational, etc)
  • What do I want to accomplish by building a site?
  • Where do I want my visitors to ultimately end up on my site?
  • When a visitor shows up will they find what they need?
  • Why did a visitor come to my site?

These questions, when answered, will help you determine what type of content you need/want and help you organize the content through navigation.

Navigation does not just refer to menus on your website or blog, it also refers to links throughout your site in the content or articles themselves. These links are part of your “Internal Linking System” and are essential to a well structured website. When setting up internal links think about the key words and phrases people will use to search for you or your products and use these within your links to assist in SEO also.

Please leave comments below if you found this post useful.

 

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13 Sep 2010

Web Site Hosting – Buffalo, Rochester, Jamestown & Lakewood, New York

As a local business owner I know how difficult it can be to effectively market your business and make a business profitable. Advertising costs can eat up a marketing budget quickly. For this reason we are offering ALL Buffalo, Rochester, Jamestown, and Lakewood, New York businesses a substantial first year savings for web hosting.

For a limited time we are offering our business hosting package for the first year for $59.95 Hosting cost after the first year will still be discounted from the standard $130.00 annual cost to $99.95 per year for as long as you host your site with DeZineZon Web Hosting, SEO and Design / Development.

To take advantage of this offer just call today: 1-716-578-0475

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