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23 May 2012

Why Is Social Media So Important?

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The playing field has changed again. Please take note. This is a VERY IMPORTANT FACTOR in how your website will rank now and in the future. Social networking has become a major factor in how you are ranked and positioned by the search engines; in particular, Google. The Penguin update has made algorithmic changes that affect the way your site is positioned my adding more factors related to your sociability.

Being social is not just about Facebook and Twitter. It includes sites such as Yelp, SuperPages, HotFrog, local directories, forums, Google Places and many others. Interaction on these sites by yourself, clients and customers are what determine how socially active your online presence is portrayed. Positive feedback toward you and your business has a huge effect on how the search engines view your credibility as an individual or business.

Below I will list some of the ways you can become more interactive online and let others help.

  • Write articles that you are cited.
  • Have people write reviews.
  • Use your email signature as a review vehicle.
  • Ask people to check in at sites like FourSquare when they visit you.
  • Leave feedback for others in social networks.
  • Interact on sites like Twitter.

These are just a few examples of social interaction that will help your online presence and enhance your visibility on the internet.

Remember, BE SOCIAL

Please leave a comment below if you found this post helpful.

23 Apr 2011

How Do I Market My Business Online?

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Know your goals

Creating a set of  initial goals will help to stay focused. This task will take some time to complete by researching your niche and seeing what works for others within your own market. You may also want to work “outside the box” and come up with one or two unique marketing strategies that  can be specific to your industry.

An Important Note:
When writing articles don’t forget the five (5) basic principals of Writing, Who, What , Where, When, and Why. These will give you a good initial starting point for article writing.

There are many other ways to market online but here are some examples of ways to market.

  • SEO Strategies
    • Well thought out easy to use navigation
    • Create unique, targeted, well written content
    • Use correct h tags
    • Use meta Tags
      • description tag
      • etc.
    • Use good title tags
      • different on every page
      • include relevant key words and phrases
    • Well targeted article titles
    • etc.
    • Be sure to include alt tags in images
    • Use anchor text within links (internal or external)
    • Create a sitemap (for users and an xml version for search engines
  • Linking
    • request reciprocal links
    • submit to major directories These are different than the actual search engine.
      • Google Directory
      • Yahoo Directory
      • DMOZ
      • etc.
    • etc.

Stay focused on your goals

Once you have set goals try to stay with those choices, at least for a predefined period of time. Switching your goals and not giving ample time for your goals to mature will only have you running in circles. These strategies take time. None of this happens over night.

Plan on investing time in your plan

Time is critical to any business and how we spend that time is very important. Having a well constructed time frame for accomplishing tasks will assist you in actually getting these tasks done in a timely manner. Set aside a routine time to write articles, social network, and general interaction online for marketing purposes.

Analyze your efforts

Knowing whether or not your techniques are actually working is critical in determining whether or not you should continue with the strategy after the time frame you ave allotted. Using an Analytic software can assist in tracking these type of statistics.

Do not give up on your main goal/s

Keep focused on your goal/s. What is your ultimate goal? To sell? To inform? To brand? Find your goal and Stay focused.

We are always here to help. If you are in need of a professional team to assist  your with your online presence please consider contacting us.

22 Apr 2011

Using Linkedin To Social Network Your Business

Linkedin LogoSocial networking is exactly that, networking with other individuals with similar interests in a social environment. For professionals in all industries Linkedin offers the ultimate meeting room within it’s groups. A place to discuss, agree, disagree, and give general or specific points of view.

An individual can gain or contribute enormous amounts of information. One group I am involved with is Social Media Marketing. A recent topic of discussion focused on “What/who would you recommend for a “crash course” in social media marketing?” The response was worth it’s weight in gold. The amount of free information, blogs articles, etc from the people who use social media every day (including myself} as a marketing tool was outstanding.

Another great feature of the Linkedin format is for job seekers. Most groups also Have an area for posting jobs. This gives great opportunities not only for employers but also potential employees.

Try Linkedin yourself. If you own a business or are looking for employment it’s definitely worth looking into.

22 Mar 2011

Get Connected On MerchantCircle

Are you spinning your wheels trying to figure out what this connection thing is all about? In this Tuesday Tip we want to help you get a running start.

Connecting to other merchants isn’t just about quantity. Be strategic and make a bigger impact for both your businesses.

  • Meet people who get you. Find a business just like yours in another area. You can trade tips, tricks and promotion ideas to get more customers through the door without needing to worry about competition. Are you a salon in Miami? Find one in Seattle. Landscaper in Spokane? Meet a guy in Austin! MerchantCircle gives you access to business owners all over the country!
  • Connect to business that can help. Find other local business owners who share the same customers and cross promote! Are you a wedding photographer? Meet your local baker. Give those brides a discount for using your recommended MerchantCircle partners.
  • Meet the neighbors! Find out who your closest business neighbors are and get connected on MerchantCircle. Run a big block sale or plan a parking lot party. Create coupons on MerchantCircle for your event- then wrangle in the customers with one-stop, discount shopping.

Build your online presence AND your customer base with MerchantCircle.

If you have an account Start connecting now!

If you DON’T have an account sign up here

09 Feb 2011

Promote Your Website or Blog Online

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Social media is one way to promote your blog or website online. Interaction with people  interested in what you are selling or promoting can easily be found in social media circles such as Twitter.

An important part of networking in social media is finding the right circles to travel in. Not everyone on Twitter or other media groups are going to need or want what you are offering. Research your market nitch to determine what types of people may need your services or products.

Once you have determined the type of people or groups to target search for them within the network of choice. Follow them and communicate with them. Offer them useful information for free before trying to make money from them. Build trust in potential customers or clients first and then follow through on what you promise you can supply.

24 Jan 2011

Engaging Conversation To Retain Visitors

Why should I stay and read this post?

You must be interested in what the title has to say.

Guide your audience

If they are reading your post they are more than likely looking for the answer. Answer to what? The answer to the question they typed into the search engine. Help them along by stimulating their thought process with other questions related to the answer they may not have posed to themselves. Help them think outside the box. One way to think outside the box to come up with a solution is to pose the problem before the answer. Sometimes we don’t even realize there is a problem to be solved.

I want to tell you a short story I read in my travels through the internet that gave me some real insight to this method of thinking. It’s really is short and well worth the read.

A contractor was designing a housing complex. When the design process was complete the contractor proceeded with the project. A few years later he returned to the complex as he was about to embark on another housing complex project. As he approached he noticed something, the yards had paths to the doorways. By taking notice of this event he decided to approach his next project in a little different manner.

After constructing the new housing complex he decided to leave the sidewalks til last. Coming back to the project a few months after the completion he could see the new paths to the doorways developing. At that point the sidewalks were poured where the paths had been cut into the grass.

If you are reading this sentence then my method worked. Engaging readers in questions and story telling can get the point across and help keep people on your site.

09 Jan 2011
28 Aug 2010
06 Mar 2010

WordPress 3.0 Release Will Be 03-2010

As anyone who blogs already knows, blogging is an essential part of your online presence.

If you don’t have a blog you should get one up and running. With Google and real time search in the mix and blogging being a platform to put relevant real time information on the Internet, it is extremely important to have a blog presence.

Whether you have a web site or not, blogging can enhance the visibility of your personal name, company name, business location, what you do, and other information that is useful to potential customers and clients. Many websites do not get updated on a regular basis but a blog or also known a s a web log, gets updated much more often adding to the amount of good relevant information you will have out in the public eye.

WordPress is the leading open source blogging software available. It is also free. In order to have blogging software with your own domain name you must have a hosting account. DeZineZone offers WordPress optimized hosting for fast reliable blog hosting. With our promotion code that you can get just for signing up for our SEO Newsletter you can save $70.05 on your first year of blog hosting. Your initial cost for the first year is only $ 59.95 and that includes your forever free domain name.

WordPress has announced the potential release of 3.0 to be April 2010 You can read about the Key Features of WordPress 3.0 here.

Get blogging today with instant setup. But first get your coupon code worth $70.05 just for signing up for our SEO Newsletter below.

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28 Jan 2010

Social Media / Networking For Business

As Web 2.0 takes shape at a rapid and frantic pace, we need to step back and assess the social networking facet of marketing for business.

Social media is here to stay, at least for the time being. It is not just a passing fad. With the introduction of Twitter in 2006 social media took on an entirely new face. Twitter has evolved into a world wide phenomenon, taking on a life of it’s own.

Not all social media site are suited for business use. A networking site suited for one particular business may not be suited for another. The social media sites you choose to market your site, whether you sell a product or a service need to serve a purpose. There is more to posting than just sales pitching. Offering useful information can be just a beneficial. If you become an authority on a particular subject then you build clout in an online community. Therefore, if someone is looking to have something done or purchase a product they go to the authority. It is not all about sales pitch and taking, it is just as much about giving.

When deciding on social media sites for your business ask yourself these questions prior to posting.

  1. What benefit to potential customers / clients  and my business will  posting to this site have?
  2. Will contributing to this site be useful to someone?
  3. Will contributing to this site be beneficial to my business?
  4. Is this a suitable site for the information I have to offer?
  5. Are the sites i’m using do-follow?
  6. Can I make contacts with mutual interests?
  7. Am I building trust by posting and contributing on this site?
  8. Will I be able to build business relationships?
  9. Are there potential customers / clients viewing this site?
  10. Can I build an online identity?

Hopefully you see my point to asking yourself these questions. Socially networking online is no different than netwoking in your community. As with any business marketing it becomes a matter of who you know and how you interact.

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